12.05.18
Henkel Beauty Care’s new Choicify mobile consultation program makes it easier for consumers to find the right hair color at the point of sale. Billed as a 10-second hair color finder, Choicify can be used directly at the hair coloration shelf on any smartphone using a QR code or a NFC chip reader (Near Field Communication for contactless data exchange). The program is in test in Germany and is even compatible with other hair care brands.