12.05.18
Just For Men’s new advertising campaign, “Be The Better Man,” encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. According to privately-held Just For Men owner Combe, Inc., the campaign exemplifies Just For Men’s belief that there is more than one way to be a man, and that stereotypes of the past, including the notion that grooming is solely the territory of women, no longer apply.
The campaign incorporates TV, outdoor, social, digital, an ambassador and influencer program, direct-to-consumer activations and earned media. In the run up to Christmas and into the New Year, the campaign will expand out across different mediums, according to Combe.
In other Just For Men news, the brand’s Best Beard Conditioner Ever won the Best Beard category in the 2018 GQ Grooming Awards.
The campaign incorporates TV, outdoor, social, digital, an ambassador and influencer program, direct-to-consumer activations and earned media. In the run up to Christmas and into the New Year, the campaign will expand out across different mediums, according to Combe.
In other Just For Men news, the brand’s Best Beard Conditioner Ever won the Best Beard category in the 2018 GQ Grooming Awards.