Since its inception in 1990, the Fisher House program has served over 350,000 families, saving them over $407 million that would have otherwise been spent on lodging and transportation to keep their families together during a medical emergency, according to Suave.
“Fisher Houses are built on partnerships and partnership begins with community,” said Ken Fisher, chairman and CEO of Fisher House Foundation. “It’s what we do together that makes the greatest impact, and just like Fisher House, Suave puts family first. We couldn’t be happier to have them as a partner in this worthy cause.”
In addition to educating others about the incredible work that Fisher House Foundation is doing to help the military and veteran community, Suave planned to donate $1 for every purchase of limited-edition packs sold and $1 for every specially-marked coupon redeemed from Oct. 14, 2018 through Nov. 18, 2018, with a goal of donating $1 million.
“We were inspired by all of the incredible work Fisher House does for our service members and their families which compelled us to get involved,” said Piyush Jain, general manager, VP-hair care at Unilever. “Suave stands behind the belief that good quality should be accessible to every American family and we feel it’s wrong for this community to struggle in order to have family with them at a time of need.”