Tom Branna, Editorial Director01.01.19
A lot of changes have taken place in the past 20 years within the global laundry space and many more are on the way. Speakers at last Fall’s Fabric & Home Care World Conference in Boca Raton, FL reviewed many of these changes, and suggested ways to stay ahead of and even profit from these socioeconomic gyrations.
“The best way to manage disruption is to create it,” noted conference chairman Thomas Müller-Kirschbaum, Henkel. “We must think, plan and act to be the change that we want to see.”
The AOCS conference organizers were certainly willing to change. The semi-annual event was held in the US for the first time, after decades in Montreux, Switzerland. And after two stints in Singapore, in 2020, the Conference will be held in Shanghai, Nov.16-19. In noting the Florida location, Müller-Kirschbaum explained that the state and the US provide a hub to reach the increasingly important Latin American market.
Latin America, not to mention Asia, Europe and North America, were all top of mind for many conference presenters, as FMG companies and
“The best way to manage disruption is to create it,” noted conference chairman Thomas Müller-Kirschbaum, Henkel. “We must think, plan and act to be the change that we want to see.”
The AOCS conference organizers were certainly willing to change. The semi-annual event was held in the US for the first time, after decades in Montreux, Switzerland. And after two stints in Singapore, in 2020, the Conference will be held in Shanghai, Nov.16-19. In noting the Florida location, Müller-Kirschbaum explained that the state and the US provide a hub to reach the increasingly important Latin American market.
Latin America, not to mention Asia, Europe and North America, were all top of mind for many conference presenters, as FMG companies and
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