Genomatica, a bio-based chemical supplier, has appointed Viachem to market, sell and distribute its Brontide butylene glycol to the North American personal care market. The partners expect Brontide to be a compelling drop-in replacement for petroleum-based ingredients currently used in personal care products—for moisture retention, improved texture, antimicrobial properties and as a stabilizer for extracts.
Both partners report strong interest in Brontide. At a recent personal care industry preview at the Southwest Chapter of the Society of Cosmetic Chemists, Brontide commanded the attention of many formulators, said the company.
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