Year after year, La Roche-Posay partners with dermatologists through the Women’s Dermatologic Society (WDS) to provide free skin cancer screenings, sun damage assessments, sun safety materials and complimentary sunscreen samples to the public. In 2018, the brand supported the WDS through its award-winning Play Safe in the Sun programs at the Susan G. Komen Race for the Cure in St. Louis, MO and New York, the Chicago Triathlon, and 33 Coast to Coast events throughout the nation. In total, this reached 12,098 people at 37 different events.
La Roche-Posay also donated Anthelios products to the WDS Transforming Interconnecting Project Program for women in shelters, which teaches women proper skin care, sun protection, oral hygiene, self-care habits, nutrition and social skills for women in shelters in six states. Some 10,150 people were also educated about sun safety and skin cancer checking through family events with the brand’s partnership with the French Institute Alliance Française and the Cultural Services of the French Embassy.