Cheers to collaboration that leads to innovation! While US businesses slog through 11 million meetings ever day, Procter & Gamble’s Chief Brand Officer Marc Pritchard assured CES attendees (see p. 44) that P&G doesn’t think about innovation in silos. That was evident at the World Economic Forum in Davos, Switzerland last month when P&G, Unilever, Clorox, Beiersdorf, RB and others launched Loop, which is billed as a convenient, waste-free way to shop. Loop users purchase products and when the containers are empty, consumers just put them in a tote leave them on the stoop, where Loop drivers pick them up and drop off a new product in a process that eliminates packaging waste. Loop founders insist that the concept has been proven and verified in life cycle assessments under various usage patterns.

“As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of committed global brands, retailers, infrastructure companies, along with the World Economic Forum have come together to create a new way to more responsibly consume products.” said TerraCycle CEO Tom Szaky. “Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially-designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”

We’ll take a closer look at Loop in upcoming issues of Happi. For now, be sure to peruse this issue of Happi, which includes our annual Buyer’s Guide (p. 61).

Tom Branna
Editorial Director
tbranna@rodmanmedia.com