It may be more than a year away, but BASF says it knows what colors will be in demand in 2020. Working with Pantone, BASF Color & Effects has created its 2020-21 color trend forecast. For Fall/Winter 2020/2021 and Spring/Summer 2021, Time to Break Free offers palettes of new colors and effects inspiring the global cosmetic and personal care industry. According to BASF executives, Time to Break Free is the result of extensive consumer research and fashion trends. It is inspired by themes of tranquility, peace, privacy and “me time” to escape everyday stresses.

“As one of the world’s leading pigment suppliers, it is our goal to provide customers with colors, textures and trends based on in-depth market research, cultural influences and emotional drivers,” said Diane Jansson, global business manager, cosmetics at BASF Colors & Effects. “We want to inspire fresh and innovative applications to help our customers create impactful and relevant experiences that truly resonate with consumers.”

The new forecast is grouped into two seasonal trends—Incognito for Fall/Winter 2020/2021 and Bliss for Spring/Summer 2021. Incognito is inspired by mystery and the return of privacy, while Bliss embodies playfulness and the celebration of “me time.”

More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP/us/en.html