03.04.19
Target-owned brand Cloud Island is branching out from nursery décor and layette to toiletries, wipes and other products for bringing up baby. According to Target, the collection is benchmarked against premium brands based on the ingredients used in each item but are said to be 30-40% less expensive. The wipes are ultra-thick and made with 99% water and plant-based ingredients; toiletries are dermatologist-approved and made without phthalates and parabens.
