Tom Branna , Editorial Director03.04.19
It was an interesting 2018 for many marketers and suppliers in the household cleaning category. The year began on an upbeat note, but recession fears, political turmoil, tariff wars, and a slowing economy in the US and elsewhere dampened results in the second half of 2018. But if optimism waned as the year went on, suppliers hadn’t lost their enthusiasm heading into 2019. During the American Cleaning Institute’s Annual Meeting & Industry Convention, (see p. XX in this issue), several executives listed achievements during the past year, described new product launches and detailed their plans for 2019.
“The overall mood (at the convention) is pretty good because we are talking to customers about innovation and sustainability and a combination of the two,” Ralph Schweens, president, BASF Care Chemicals, to Happi during the convention. “Our customers want us to be part of these innovations. As a large supplier, this is a positive sign as we invest in R&D in all parts and regions, so looking for innovation is good for us.”
He noted that detergent marketers are rolling out new products in a variety of categories in
“The overall mood (at the convention) is pretty good because we are talking to customers about innovation and sustainability and a combination of the two,” Ralph Schweens, president, BASF Care Chemicals, to Happi during the convention. “Our customers want us to be part of these innovations. As a large supplier, this is a positive sign as we invest in R&D in all parts and regions, so looking for innovation is good for us.”
He noted that detergent marketers are rolling out new products in a variety of categories in
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