Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been teaching children since 1969.
“Sesame Street has a rich, 50-year history of creating fun, educational content for families,” said Garrick Killbery, Crown Laboratories’ executive director of marketing for consumer healthcare. “This partnership with Sesame Workshop, the nonprofit organization that produces the iconic show, signifies our shared values of educating children and families on the importance of healthy habits like sun safety and skin cancer prevention.”
Blue Lizard began sponsoring the show on PBS last month. Sponsored “Fun in the Sun” videos will launch on Sesame Street’s YouTube channel the week of Memorial Day, during Skin Cancer Awareness Month.
“As a nonprofit organization, all of the work we do is in service of our mission to help kids everywhere grow smarter, stronger, and kinder,” said Jennifer Ahearn, vice president, strategic partnerships and themed entertainment, Sesame Workshop. “We are proud to welcome Blue Lizard as Sesame Street’s newest sponsor and work together to provide resources and content that keep families happy and healthy.”