Gerschtein joined L’Oréal USA in June 2018 as president, Maybelline New York, Garnier and Essie. She has been with the L’Oréal Group for 17 years. Gerschtein started her career in France within L’Oréal Paris, and has held several key positions within L’Oréal’s consumer products division, including Garnier brand marketing for the European zone and general manager of L’Oréal Paris and Garnier in India. In 2013, Gerschtein became head of the consumer products division in Thailand and then country manager, a position she held until moving to the US.
Gerschtein succeeds Michel Brousset who decided to pursue personal entrepreneurial activities outside of the L’Oréal Group.
To succeed Gerschtein, L’Oréal USA has appointed Alanna McDonald as president, Maybelline New York, Garnier and Essie. McDonald is currently president, L’Oréal Canada consumer products division.