05.01.19
To celebrate festival season, It’s a 10 Haircare hired a blimp to sail over the California coastline during Coachella and Stagecoach (April 10 to May 2) to announce its “Free Leave-In” Campaign.
Consumers who spotted the blimp and visited FreeLeaveIn.com were able to claim a limited edition sample of the brand’s Miracle Leave-In Product, according to the brand.
“My business motto is to go where they don’t go. In true It’s a 10 fashion, we’re doing just that and taking it up to full volume,” said founder and CEO Carolyn Aronson.
Consumers who spotted the blimp and visited FreeLeaveIn.com were able to claim a limited edition sample of the brand’s Miracle Leave-In Product, according to the brand.
“My business motto is to go where they don’t go. In true It’s a 10 fashion, we’re doing just that and taking it up to full volume,” said founder and CEO Carolyn Aronson.