Both ICMAD and BCB have created partnership committees to develop initiatives in line with the agreement’s objectives. Future projects include networking events, joint research projects, data sharing, market surveys and corporate social responsibility actions.
The agreement was signed by Chris Hobson, vice chairman of ICMAD, and Tim Eaves, president of Beauty Cluster Barcelona, at a cocktail reception the two organizations held at the Royal Hotel Carlton in Bologna, Italy during Cosmoprof.
“ICMAD has been very active in the US since 1974, and now our focus is on collaborations, to extend our reach beyond borders. Europe, and Spain in particular, has a thriving beauty industry. This agreement will help our members reach out into new territories to grow their business,” said Hobson.
“Europe and North America account for two thirds of the global beauty market. This partnership makes sense on every level. I am excited about the many opportunities it will open up for the Beauty Cluster and ICMAD, as we work together to promote a sustainable, competitive and responsible cosmetic industry,” noted Eaves.