05.01.19
UNITED KINGDOM: Fragrance company Kierin NYC is makings its way across the pond. The brand planned to open a pop up retail space at London’s Boxpark Shoreditch on April 10.
At the new store, customers purchasing a 50ml fragrance can design their own label by creating one on the shop’s interactive graffiti wall; Kierin NYC will then print and apply it on site.
“I love New York and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is,” said Mona Maine de Biran, co-founder and president of Kierin NYC. “Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience.”
At the new store, customers purchasing a 50ml fragrance can design their own label by creating one on the shop’s interactive graffiti wall; Kierin NYC will then print and apply it on site.
“I love New York and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is,” said Mona Maine de Biran, co-founder and president of Kierin NYC. “Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience.”
