“More environmentally conscious consumers are driving demand for more natural personal care products,” said Lynnette Bowen, global marketing director personal care at Nouryon. “By adding Itaconix’s proprietary polymers to our portfolio, we’re enabling our customers to create bio-based formulations without compromising on technical performance, helping them to meet fast-changing market trends and consumer demands.”
This is the second deal arising from a joint development agreement signed in 2017 to explore opportunities for polymers made from itaconic acid using Itaconix’s technology. Earlier this year, the companies announced a deal for bio-based polymers with chelating properties that Nouryon will market to customers in the detergents market.
“This second agreement with Nouryon represents another major step toward establishing and building the value of our novel polymers,” noted John R. Shaw, CEO of Itaconix.
Nouryon has been expanding its range of innovative products to customers in the personal care market, one of the company’s key market segments. These include a recently launched film-forming polymer for use in long-lasting, high SPF sunscreen products.