06.03.19
BASF Colors & Effects is introducing Chion Electric Fuchsia SF90D, an intense metallic-like effect pigment in the red-blue color space that revives the spirit of the color pink, according to the company. As a bright, bold pigment that is free from organic colorants, Chione Electric Fuchsia represents a disruptive innovation advance in effect pigment technology.
This product has no application limitations and can be combined with traditional cosmetic-approved colorants and effect pigments to develop a unique spectrum of colors for various formats and systems. The supporting campaign—”Pink’s Not Dead!”—unites edgy makeup statements with strong personalities, all inspired by Chione Electric Fuchsia’s bold and brilliant properties.
More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP
This product has no application limitations and can be combined with traditional cosmetic-approved colorants and effect pigments to develop a unique spectrum of colors for various formats and systems. The supporting campaign—”Pink’s Not Dead!”—unites edgy makeup statements with strong personalities, all inspired by Chione Electric Fuchsia’s bold and brilliant properties.
More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP