07.01.19
Henkel’s göt2b hair care brand has produced an original short-form series called “Turning the Tables,” a coming-of-age story set in the DJ-driven world of electronic dance music (EDM) and featuring an exclusive mix inspired and performed by the characters in the story.
“göt2b is a styling and color brand inspired by urban street styles that leverages professional formulas and helps consumers create their own confident looks,” said Manuela Emmrich, US marketing director hair for Henkel. “Our products enable people to express themselves in an individual and authentic manner. We were so excited for the opportunity to partner with Shaftsbury to enhance our digital acceleration efforts and connect with consumers in a new way. With the Turning the Tables partnership, we are bringing the brand essence of göt2b to life in a fun and engaging way and are one of the few brands to engage and entertain consumers with a scripted short-form series.”
“göt2b is a styling and color brand inspired by urban street styles that leverages professional formulas and helps consumers create their own confident looks,” said Manuela Emmrich, US marketing director hair for Henkel. “Our products enable people to express themselves in an individual and authentic manner. We were so excited for the opportunity to partner with Shaftsbury to enhance our digital acceleration efforts and connect with consumers in a new way. With the Turning the Tables partnership, we are bringing the brand essence of göt2b to life in a fun and engaging way and are one of the few brands to engage and entertain consumers with a scripted short-form series.”