Introducing Kérastase Paris’ first luxury, natural origin hair care collection—Aura Botanica ($28-$59). Kérastase said its advanced research teams were mobilized to create an entirely new formula in order to truly elevate natural hair care. The collection is also biodegradable. With this creation, Kérastase was determined to lower the brand’s environmental impact by choosing ingredients with high biodegradability, which ranges from 96% to 99% across the collection.
Each product in the Aura Botanica collection, ranging from the texturizing sugar Eau de Vagues wave spray to the new intensive Masque Fondamental Riche for deep restoration, contains at least 96% natural origin, responsibly-sourced coconut and argan oils.
More info: Kerastase-USA.com