As a global leader in the store brand oral care market, Ranir’s innovative technology spans consumer brands and private label products, including power and manual toothbrushes, teeth whiteners, dental floss, flossers and interdental brushes. Founded in 1979, Ranir’s original mission was to provide its retail partners with store brand dental floss, and soon thereafter, manual toothbrushes.
The company quickly grew to become the leader in both categories and later expanded offerings to include teeth whitening products, power toothbrushes and other oral healthcare products. Ranir’s corporate headquarters in Grand Rapids, MI, houses its primary manufacturing facilities, which are designed to meet future growth. Perrigo’s North American base of operations is also located in West Michigan, with facilities in Allegan, MI.
“Affordable self-care has never been more important as we face ever-increasing healthcare costs,” said Rich Sorota, president and chief executive officer of Ranir. “We’ve worked hard over the past several years to execute a comprehensive growth plan to advance our purpose of ‘Delivering Millions of Affordable, Healthy Smiles’ every day. As part of this plan, we are taking the next step in our transformation, while remaining fully committed to our heritage and values. Our two companies are immensely complementary and aligned in our greater purpose and mission. Our combined talents, scale, global presence, innovation and understanding of self-care will help support not only our local communities, but also our suppliers, retail partners and their consumers. This ultimately enables us to better pursue our purpose worldwide.”