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    Features

    The Top 50

    There are movers among the shakers.

    The Top 50
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    07.02.19
    For years, The Top 50 has been like a duck, calm and unruffled on the surface and paddling like hell underneath. Procter & Gamble has been at the top of our list every year since we started ranking the biggest household and personal products companies back in 1978. And, for more than 40 years, right behind P&G came Colgate-Palmolive. By the time you reached No. 40, companies were shifting places and dropping out at a relatively fast clip.

    But this year, for the first time ever, we have a new No. 2. Colgate-Palmolive has been replaced in the second slot by Estée Lauder Companies, which is thriving under the direction of Fabrizio Freda, the first non-family member to lead the company since its founding in 1946 by Estée and Joseph Lauder. Lauder continues to grow despite the popularity of indie brands and the rise of celebrity makeup mavens such as Kylie Jenner and her sister, Kim Kardashian, both of whom made our list this year.

    Behind P&G, Estée Lauder and Colgate, comes SC Johnson, Coty, Johnson & Johnson, Ecolab, L Brands, Mary Kay and Amway. Other newcomers to our list include Dr. Bronner’s and Glossier. But new or old, big or small, all of the companies that appear on the following pages face many of the same obstacles—new distribution channels, fickle consumers, economic uncertainty and global upheaval. The companies that best navigate these new realities are sure to be ranked within The Top 50 for years and decades to come (or can get acquired by the companies that overcome these obstacles). We hope you enjoy this edition of The Top 50. If you think your company belongs on our list, please don’t hesitate to contact us. And be sure to watch your mailbox and inbox next month for The International Top 30, our article on the biggest household and personal products companies with headquarters outside the US.

    The Top 50

    1. Procter & Gamble
    Cincinnati, OH $41.3 billion

    2. Estée Lauder
    New York, NY $13.6 billion

    3. Colgate-Palmolive
    New York, NY $13.1 billion

    4. SC Johnson
    Racine, WI $10.3 billion

    5. Coty
    New York, NY $9.3 billion

    6. Johnson & Johnson
    New Brunswick, NJ $7.7 billion

    7. Ecolab
    St. Paul, MN $5.1 billion

    8. L Brands
    Columbus, OH $5.0 billion

    9. Mary Kay
    Addison, TX $3.6 billion

    10. Amway
    Ada, MI $2.9 billion

    11. Church & Dwight
    Ewing, NJ $2.9 billion

    12. Clorox
    Oakland, CA $2.7 billion

    13. Diversey
    Charlotte, NC $2.6 billion

    14. Revlon
    New York, NY $2.5 billion

    15. Guthy-Renker
    El Segundo, CA $1.7 billion

    16. Nu Skin
    Provo, UT $1.6 billion

    17. Rodan + Fields
    San Francisco, CA $1.5 billion

    17. Young Living
    Lehi, UT $1.5 billion

    19. New Avon
    New York, NY $800 million

    20. Newell Brands
    Hoboken, NJ $780 million

    21. Melaleuca
    Idaho Falls, ID $714 million

    22. Zep
    Atlanta, GA $706 million

    23. Senegence
    Foothill Ranch, CA $700 million

    24. Inter Parfums
    New York, NY $675 million

    25. Markwins
    City of Industry, CA $540 million

    26. Neora
    Addison, TX $500 million

    27. Luminex
    Cincinnati, OH $495 million

    28. John Paul Mitchell Systems
    Beverly Hills, CA $475 million

    29. Scentsy
    Meridian, ID $449 million

    30. Edgewell
    St. Louis, MO $440 million

    31. Monat Global
    Doral, FL $434 million

    32. Kylie Cosmetics
    Oxnard, CA  $420 million

    33. WD-40
    San Diego, CA $408 million

    34. Combe
    White Plains, NY $400 million

    35. Jafra
    Westlake Village, CA $380 million

    36. Hain Celestial
    Lake Success, NY $375 million

    37. High Ridge
    Stamford, CT $340 million

    38. Gojo
    Akron, OH $337 million

    39. Tupperware
    Orlando, FL $336 million

    40. Beautycounter
    Santa Monica, CA $325 million

    41. The Honest Company
    Los Angeles, CA $315 million

    42. PDC
    Stamford, CT $278 million

    43. e.l.f. Beauty
    Oakland, CA $267 million

    44. Prestige Consumer Healthcare
    Tarrytown, NY $240 million

    45. Spartan 
    Maumee, OH $190 million

    46. Atlantic Coast Brands
    Jersey City, NJ $170 million

    47. Dr. Bronner’s
    Vista, CA $122 million

    48. Helen of Troy
    El Paso, TX $110 million

    49. KKW Beauty
    Oxnard, CA $107 million

    50. Glossier
    New York, NY $102 million
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