The Premiere Group, a wholly-owned subsidiary of the Perfume Center of America Inc., has acquired the Monique Lhuillier beauty license in a multi-year partnership that will launch the company into the prestige beauty category.

Monique Lhuillier is internationally recognized as one of America’s foremost designers and her brand is one of the leading fashion houses in design, quality and creativity.

A global lifestyle brand synonymous with luxury, femininity and unparalleled glamour, Monique Lhuillier will enter the prestige beauty category in early 2020 first with fine fragrance, followed by color cosmetics. With an already impressive prestige fashion beauty license portfolio, the creation and distribution of the Monique Lhuillier beauty brand will be The Premiere Group’s crown jewel.

“Monique Lhuillier captivates women time and time again by making them feel beautiful, whether it is through her elegant fashion collections or her refined bridal couture. We look forward to working with Monique to enter the prestige beauty category and deliver premium distribution so women around the world can experience Monique Lhuillier beauty,” said  Brian Vander Meyden, executive vice president of global marketing with The Premiere Group.