08.02.19
Be on the lookout for revamped Caribbean Joe fragrances. Owner Sequential Brands Group, Inc. has signed a partnership with Bellevue Brands and is in the process of relaunching the brand. Caribbean Joe operates in 20 product categories across men’s, kids, women’s and home in the US, Canada, Mexico and the UK.
“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laidback attitude that consumers love,” said Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
“This relaunch is the culmination of work we’ve done to refresh the iconic Caribbean Joe brand with a more modern sensibility while not losing its accessible, laidback attitude that consumers love,” said Karen Castellano, president of Sequential Brands Group’s fashion division. “We’ve elevated our partners across several new categories and now have one cohesive design and print strategy across the brand.”
