08.07.19
Through all of them, L’Oréal has been second, but the world’s biggest pure play cosmetics company is closing fast, thanks in large measure to a string of acquisitions in recent years.
In fact, M&A is a big part of our International Top 30 article this year. A year ago, L’Oréal expanded in Korea with its acquisition of Nanda and Kao picked up ground in North America when it purchased Washing Systems LLC. Most recently, Beiersdorf purchased Coppertone. In between, Unilever picked up two P&G oral care brands and Natura made a big bet on international markets when it acquired Avon. In fact, sources say 2018 was a record year for M&A in the beauty space alone. Technology has leveled the playing field, enabling startups to compete with multibillion dollar companies on nearly equal footing in some categories, such as color cosmetics.
Multinationals are scrambling as startups and technology reconfigure distribution channels. At the same time, private equity houses have had good success in the personal care space. Consumers want all new all the time and fast-moving indie companies can give women exactly what they want.
No surprise then that most observers expect M&A activity to continue through 2019 and beyond as multinationals seek a fresh crop of indie innovators to flesh out their portfolios. As we went to press, L’Oréal confirmed it has entered in exclusive negotiation with the Clarins Group in view to acquire Mugler and Azzaro.
As noted, Unilever and L’Oréal are Nos. 1 and 2 on our 2019 edition of The International Top 30. Rounding out the Top 10 are: Henkel, Kao, Shiseido, Reckitt Benckiser, Beiersdorf, LVMH, AmorePacific and LG.
We hope you enjoy this edition of The International Top 30; be sure to compare it to The Top 50, our annual look at the biggest US manufacturers of household and personal products. You’ll find both of these popular features side by side on our website, Happi.com.
1. Unilever
The Netherlands • $36.3 billion
2. L’Oréal
France • $31.7 billion
3. Henkel
Germany • $12.2 billion
4. Kao
Japan • $11.1 billion
5. Shiseido
Japan • $9.9 billion
6. LVMH
France • $7.1 billion
7. Beiersdorf
Germany • $6.9 billion
8. Reckitt Benckiser
United Kingdom • $6.4 billion
9. AmorePacific
South Korea • $5.7 billion
10. LG
South Korea • $5.2 billion
11. Avon Products
United Kingdom • $3.7 billion
11. Chanel
France • $3.7 billion
13. Boticário Group
Brazil • $3.6 billion
13. Natura & Co.
Brazil • $3.6 billion
15. GlaxoSmithKline
United Kingdom • $3.3 billion
16. Lion
Japan • $3.1 billion
17. Groupe Rocher
France • $2.8 billion
18. Kosé
Japan • $2.7 billion
19. Pola Orbis
Japan • $2.2 billion
20. Puig
Spain • $2.1 billion
21. Clarins
France • $1.9 billion
22. L’Occitane
Sweden • $1.6 billion
23. Oriflame
France • $1.5 billion
23. Pierre Fabre
France • $1.5 billion
25. Lush
United Kingdom • $1.2 billion
26. Belcorp
Peru • $1.1 billion
27. Shanghai Jahwa
China • $1.0 billion
28. EuroItalia
Italy • $956 million
29. McBride
United Kingdom • $867 million
30. Sunstar
Switzerland • $848 million
In fact, M&A is a big part of our International Top 30 article this year. A year ago, L’Oréal expanded in Korea with its acquisition of Nanda and Kao picked up ground in North America when it purchased Washing Systems LLC. Most recently, Beiersdorf purchased Coppertone. In between, Unilever picked up two P&G oral care brands and Natura made a big bet on international markets when it acquired Avon. In fact, sources say 2018 was a record year for M&A in the beauty space alone. Technology has leveled the playing field, enabling startups to compete with multibillion dollar companies on nearly equal footing in some categories, such as color cosmetics.
Multinationals are scrambling as startups and technology reconfigure distribution channels. At the same time, private equity houses have had good success in the personal care space. Consumers want all new all the time and fast-moving indie companies can give women exactly what they want.
No surprise then that most observers expect M&A activity to continue through 2019 and beyond as multinationals seek a fresh crop of indie innovators to flesh out their portfolios. As we went to press, L’Oréal confirmed it has entered in exclusive negotiation with the Clarins Group in view to acquire Mugler and Azzaro.
As noted, Unilever and L’Oréal are Nos. 1 and 2 on our 2019 edition of The International Top 30. Rounding out the Top 10 are: Henkel, Kao, Shiseido, Reckitt Benckiser, Beiersdorf, LVMH, AmorePacific and LG.
We hope you enjoy this edition of The International Top 30; be sure to compare it to The Top 50, our annual look at the biggest US manufacturers of household and personal products. You’ll find both of these popular features side by side on our website, Happi.com.
1. Unilever
The Netherlands • $36.3 billion
2. L’Oréal
France • $31.7 billion
3. Henkel
Germany • $12.2 billion
4. Kao
Japan • $11.1 billion
5. Shiseido
Japan • $9.9 billion
6. LVMH
France • $7.1 billion
7. Beiersdorf
Germany • $6.9 billion
8. Reckitt Benckiser
United Kingdom • $6.4 billion
9. AmorePacific
South Korea • $5.7 billion
10. LG
South Korea • $5.2 billion
11. Avon Products
United Kingdom • $3.7 billion
11. Chanel
France • $3.7 billion
13. Boticário Group
Brazil • $3.6 billion
13. Natura & Co.
Brazil • $3.6 billion
15. GlaxoSmithKline
United Kingdom • $3.3 billion
16. Lion
Japan • $3.1 billion
17. Groupe Rocher
France • $2.8 billion
18. Kosé
Japan • $2.7 billion
19. Pola Orbis
Japan • $2.2 billion
20. Puig
Spain • $2.1 billion
21. Clarins
France • $1.9 billion
22. L’Occitane
Sweden • $1.6 billion
23. Oriflame
France • $1.5 billion
23. Pierre Fabre
France • $1.5 billion
25. Lush
United Kingdom • $1.2 billion
26. Belcorp
Peru • $1.1 billion
27. Shanghai Jahwa
China • $1.0 billion
28. EuroItalia
Italy • $956 million
29. McBride
United Kingdom • $867 million
30. Sunstar
Switzerland • $848 million
