• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Rise… Then Shine

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Redken Updates Packaging, Adds New Products

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    3. Henkel

    44. Too Faced

    31. Shaklee Corporation

    32. Inter Parfums

    20. Elizabeth Arden
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Croda International Acquires Alban Muller

    All’s Well with Wellness

    Sustainable Cosmetics Summit is Online in June

    BASF Care Chemicals Issues Price Increase

    Innospec Increases Prices
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods

    Croda International Acquires Alban Muller

    Givaudan Active Beauty Launches Omegablue

    Sozio Acquires Scentessence
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Siltech Corporation

    BotanicalsPlus

    Croda

    QRS (Quality Resourcing Services)

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Home Fragrance Heats Up

    Candles remain hot while other forms spark with innovation for the season.

    Home Fragrance Heats Up
    Home Fragrance Heats Up
    Nest is rolling out some festive scent stories for the holiday season.
    Home Fragrance Heats Up
    Sweater Weather is coming soon at Bath & Body Works.
    Related CONTENT
    • Tensions Surface
    • Color Expert
    • Luxe and Cosmopolitan Launch Fragrance
    • To Have and To Hold
    • Sustainable NYC
    Melissa Meisel, Associate Editor09.02.19
    With the flick of a match or the click of a spritz, home fragrance can boost a mood or cover a stench. No surprise then, that 73% of people in the US use air fresheners and deodorizers at least once a week, according to the Household & Commercial Products Association (HCPA). Inhalation Toxicology just published peer-reviewed proceedings from HCPA’s Inaugural Air Care Summit, where the expert panel and presenters concluded that not only are air care products safe, when used as intended, they can contribute to a better quality of life due to their ability to remove indoor malodors, or bad smells, and replace them with a pleasant scent.

    The National Candle Association recently conducted a consumer survey to gauge candle shopping habits, and found that scent is the most important factor influencing purchasing behavior—even more important than price. According to Kathy LaVanier, president, the National Candle Association, Washington, DC, shoppers are choosing candles based on what candle colors are perceived to smell good, with blue, purple, and pink being the most popular picks.

    “We also found that consumers still prefer single wick candles over newer, multi-wick varieties and gravitate toward jar candles over other formats,” she said.

    Shoppers are going to mass merchandise stores and specialty candle stores for new purchases. The top factors driving retailer preferences are a wide selection of scents, high-quality products, sales or specials, and low prices. Fall (October–December) and winter (January–March) are the seasons where candles are purchased more often, with holiday gift giving, seasonal promotions and more frequent use of candles during this time of year driving the category’s seasonality profile, said LaVanier.

    “Presentation of the candle is particularly important for gift-giving,” she told Happi. “Shoppers look for a high-quality candle, name brand, a nice image, or decorative container when selecting candles to give as a gift.”

    In the mass market, sales of air fresheners rose 2.7% to $2.98 billion, according to data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended June 16, 2019. Home air fresheners rose 2.3% to $2.1 billion and candle sales jumped 7.2% to $1.36 billion. Sales of potpourri/sachets leaped 6.8% to $462.1 million, but automobile air freshener sales were essentially flat, rising 0.5% to $414.3 million.

    Candles & More
    With more than 1,600 doors, primarily in malls, and with average square footage that’s double the size of most of its competitors, Bath & Body Works’ overall sales rose nearly 10% last year, helped along by gains in home sales.

    Bath & Body Works is amping up its Fall 2019 offerings with a variety of new seasonal scents. Shoppers will covet the new candle collection featuring Honeycrisp Apple, Marshmallow Pumpkin and Pumpkin Apple, to name a few blends.

    Also noteworthy, no pun intended, in the candle category is Los Angeles-based Soothe. This on-demand massage service delivers a licensed, insured massage therapist to one’s home, office, or hotel within 60 minutes complete with a Soothe Blackberry Forest Candle, which lights up the room with a beautiful, warm glow that sets a relaxing mood and releases delicate notes of citrus, blackberry and strawberry, combined with touches of patchouli, amber, and sandalwood. Hand-poured in Los Angeles, the vegan candle is made of premium grade soy wax, and allows for 50 hours of burn time using all-natural cotton wicks which allow for a clean, non-polluting burn. It comes in a sleek matte black glass jar with lid and a weighted bottom which keeps it from easily sliding across surfaces. It is sold at spas to connect the massage experience to the home. Soothe recently celebrated its fifth anniversary this August.

    Meanwhile, at Nest, the prestige home fragrance company, new candles and a reed diffuser will debut for the holidays. Spiced Orange & Clove is a festive spice offering the aroma of an orange pomander blended with the essence of spiced brandy, Saigon cinnamon, hints of star anise and gingered honey.

    Indie home care brand Hillhouse Naturals is already celebrating everyone’s favorite season with scents that are said to be luscious, inviting and warm. Out now, new offerings include three fragrance collections: Harvest, Fig & Fir and Winter Plum in candles, diffusers and other home scent formats. The Harvest collection fills the home with a classic blend of hot spiced cider, cinnamon and apple notes. Standouts from the Harvest Collection include wax melts, and sparkling new mercury glass candles. Fig & Fir is a fragrant blend of fresh fig notes rapped in a cocoon of warm woods, cedar and pine. Winter Plum is described as deep and warm with notes of black plum, amber, patchouli and tonka bean. Hemp flower adds a unique and earthy touch to this scent which is balanced by the addition of sparkling citrus and cassis, said the company.

    More Moods
    At Procter & Gamble, Febreze is thinking big with its Small Spaces collection. The air fresheners, available in Linen & Sky, Hawaiian Aloha, Wild Berries and Gain Original, prevent odors from lingering in intimate spaces of the home to keep it smelling fresh for 45 days. Products are in mass market stores now. The new formulation contains “breakthrough” reactive aldehydes to help prevent odors from lingering, and stopping the odor cycle in the home. A new disposable device design enables maximum air flow and room fill while sleek new packaging is “leave-out-worthy” too!

    Also new in the mass market is Air Wick’s update of Pure Automatic Spray collection, which is said to provide 24/7 odor neutralization throughout the home and eliminates offensive odors. The company reformulated its Pure fragrance collection using less carbon and water for a greener formula that’s gentler on the planet than the previous formula. Each scent is inspired by nature and provides more concentrated fragrance than previous Air Wick automatic sprayers, said the company.

    “We know Moms are always on the job for their families, which includes facing the challenges of keeping the household fresh through life’s busiest occasions. We want to take that stress off Mom’s plate with a simple solution,” said Stuart Witherby, Air Wick marketing director for North America. “That’s why we’ve refreshed our Pure Automatic Spray collection to provide an authentic fragrance experience in the home while delivering superior odor neutralization around the clock to support our 24/7 Moms.”

    Air Wick also partnered with author and motivational speaker Gabby Bernstein to develop a tailored meditation routine in tune with the products.

    Create Zen-like moments no matter what the day brings with indie brand Mio’s Liquid Yoga Space Spray. Infused with essential oils like lemon, cypress and lavandin, this relaxation spray quells feelings of anxiety, stress and nervousness, said the company.

    Up Next
    A new year calls for a new scent. In January 2020, Yankee Candle will unveil its Scent of the Year, a program that debuted in 2019 to great acclaim, according to the company.

    “Yankee Candle has been a leader in the home fragrance category for 50 years, and each year we conduct extensive research and take great care to curate fragrances that our consumers will love. This year, we took this process to the next level,” said Anna Whitton, vice president of brand marketing, Yankee Candle Company. “We identified an overarching theme and built a candle to perfectly portray it. The resulting fragrance is beautiful, compelling and embodies the desire we have as individuals to connect with the world around us while still being accepted for who we are.”

    The scent for 2019 has been One Together. The fragrance was created with rare Miracle Flower, a scent never before used at Yankee Candle. This luscious floral wrapped with soft woods, suede, and amber is combined with mandarin, nectarine, and sandalwood. The resulting fragrance is beautifully nuanced, harmonious, and all together intoxicating, said the company.

    “Our goal is to create scents that transform a home into a place where you can relax, be yourself and provide a warm welcome for your loved ones. In collaboration with trend, fashion and fragrance experts, we developed a singular scent to inspire you throughout the coming year,” said Whitton.

    One Together is available in a large two-wick tumbler and large classic jar candle for $30 exclusively at Yankee Candle retail locations and online.
    Related Searches
    • gift
    • fragrances
    • data
    • flower
    Suggested For You
    Tensions Surface Tensions Surface
    Color Expert Color Expert
    Luxe and Cosmopolitan Launch Fragrance Luxe and Cosmopolitan Launch Fragrance
    To Have and To Hold To Have and To Hold
    Sustainable NYC Sustainable NYC
    Preservation  Nation Preservation Nation
    Setting the Foundation Setting the Foundation
    Beautivision Enables Integrated, Individualized Cosmetics Selection Beautivision Enables Integrated, Individualized Cosmetics Selection
    Fragrance Trends for Spring/Summer 2020 Fragrance Trends for Spring/Summer 2020
    Beauty Is Its Own Reward Beauty Is Its Own Reward
    Scandinavian Innovation Scandinavian Innovation
    More, Much More, Than Skin Deep More, Much More, Than Skin Deep
    Meeting Unmet Needs in Fragrance Meeting Unmet Needs in Fragrance
    Sally Beauty Revamps Its Website Sally Beauty Revamps Its Website
    Prep > Pick > Product Prep > Pick > Product

    Related Features

    • Functional Ingredients | Laundry Care | Surfactants
      ACI Is Front & Center During the Pandemic

      ACI Is Front & Center During the Pandemic

      The American Cleaning Institute is working at the Federal, state and local levels to ensure the needs of its members and consumers are met during COVID-19.
      Tom Branna, Editorial Director 03.02.21

    • Actives | Polymers | Sun Care
      Rise… Then Shine

      Rise… Then Shine

      After a down year, will sun care market sales rebound in 2021 as consumers gear up to travel again and life slowly returns to normal?
      Christine Esposito, Managing Editor 03.02.21

    • Actives | Functional Ingredients | OTC/Medicated
      All’s Well with Wellness

      All’s Well with Wellness

      The pandemic has consumers focused on healthcare and wellness and that’s good news for some OTC categories.
      Tom Branna, Editorial Director 03.02.21


    • Color Cosmetics | Skin Care
      Help for Indies

      Help for Indies

      The Independent Beauty Association has been entrepreneurs’ go-to source for industry information and business guidance for decades.
      Tom Branna, Editorial Director 02.01.21

    • Color Cosmetics | Hair Care | Skin Care
      The Future Has Arrived

      The Future Has Arrived

      When the pandemic shut down retail stores, technologies like AI and AR kept consumers connected to beauty brands. There’s no going back, say experts.
      Christine Esposito, Managing Editor 02.01.21

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Stepping into the Spotlight for 2021

      Stepping into the Spotlight for 2021

      A look at the leading indie brands in household and personal care for the new year.
      Melissa Meisel, Associate Editor 01.06.21


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
      The Independent Beauty Association Supports Sensible Reform

      The Independent Beauty Association Supports Sensible Reform

      What will the 117th Congress have in store for the cosmetics industry?
      Ken Marenus, Independent Beauty Association 01.06.21

    • Essential Workers

      Essential Workers

      With a cadre of safe, effective products, members of the Household and Commercial Products Association are front and center during the pandemic.
      Tom Branna, Editorial Director 01.06.21

    • Functional Ingredients | Laundry Care | Polymers | Surfactants
      A Clean Commitment

      A Clean Commitment

      In a pandemic, clean matters more than ever; which explains the gains in fabric care sales. A list of new ingredients follows the article.
      Tom Branna, Editorial Director 01.06.21


    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care
      Deliver & Delight

      Deliver & Delight

      The fragrances used in home cleaning products must communicate clean, but increasingly health and wellness, too.
      Christine Esposito, Managing Editor 01.06.21

    • Packaging | Polymers
      Reusables for Consumables  In the Pandemic and Beyond

      Reusables for Consumables In the Pandemic and Beyond

      Demand is surging for Loop as consumers express continued support for reuse platforms; now the concept is expanding in retail.
      Tom Szaky, TerraCycle 01.06.21

    • Color Cosmetics | Fine Fragrance | Hair Care | Personal Cleansers | Skin Care
      A Rebound for Beauty

      A Rebound for Beauty

      After a difficult year, the global cosmetics market is on the mend and will even exceed 2019 levels, according to predictions from McKinsey & Co.
      Tom Branna, Editorial Director 01.06.21


    • Hair Care | Skin Care
      Beauty Brands Must Prepare for a

      Beauty Brands Must Prepare for a 'Decade of the Home'

      The crisis will define consumption for the next decade, and it will force change for brands and companies more accustomed to catering to on-the-go consumers.
      Kim De Maeseneer, Accenture 01.06.21

    • A Societal Shift

      A Societal Shift

      The Society of Cosmetic Chemists pivots to a digital platform for its 74th annual meeting, but the focus remains on hair and skin.
      Tom Branna, Editorial Director 01.06.21

    • Actives | Functional Ingredients | I&I Marketplace | Surfactants
      Front  & Center

      Front & Center

      The COVID-19 pandemic has moved commercial cleaning into the spotlight.
      Christine Esposito, Managing Editor 12.02.20

    Trending
    • When The FTC Comes Calling...
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    • Croda International Acquires Alban Muller
    Breaking News
    • Coty Partners with LanzaTech to Reduce Its Environmental Impact
    • Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    • Redken Updates Packaging, Adds New Products
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Low Levels of Vitamin D and Calcium Linked to COVID-19 Severity
    Probiotic Evidenced to Assist Digestive Recovery from a Complex Surgery
    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    AOC Announces EMEA Price Increase
    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtech M&A Total Deal Value Plummets in Q4 2020
    Dexcom Launches Inaugural Venture Capital Fund
    FDA Clears HydroMID Midline Catheter From Access Vascular
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Innoforce and dMed Enter Development Collaboration
    Matica Biotechnology Breaks Ground on Cell and Gene Therapy Site
    Four Female Leaders Appointed to Cell & Gene CDMO
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Partners with LanzaTech to Introduce Sustainable Ethanol
    Remembering Fred Segal, a Trendsetting Retail Pioneer
    IT Cosmetics Supports Women’s Confidence
    Happi

    Latest Breaking News From Happi

    Coty Partners with LanzaTech to Reduce Its Environmental Impact
    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Redken Updates Packaging, Adds New Products
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Ashland announces PSA price hike in North America
    Arrow Systems and Sihl form flexible packaging partnership
    Flint Group Packaging announces global price increase
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Principle Business Enterprises Celebrates 60 Years
    Mann+Hummel Invests in Pamlico Air
    Domtar Completes Sale of Personal Care Business
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Coronavirus Triggers Double-Digit Revenue Dropoff at Smith+Nephew
    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login