• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    HCPA Builds Key Alliances In & Out of Washington

    NYSCC Suppliers’ Day Is Back on Schedule

    Salon Consumers Seek Wellness, Skincare Benefits in Professional Haircare

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    The Power of Neem in Personal Care Formulas
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    Caire Beauty to Celebrate Menopause Empowerment Day

    Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Shiseido

    22. L’Occitane

    25. PZ Cussons

    Groupe Clarins

    46. Dermalogica
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    McKinsey Identifies the Gaps in Black Beauty

    Arxada Disinfectants Are Effective Against the Monkeypox Virus

    Indie Haircare Leader Olaplex Expands Roster with New Broad-Spectrum Clarifying Shampoo
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Wonder Curl Wins GlossWire's GlossPitch Competition

    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon

    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association

    Caire Beauty to Celebrate Menopause Empowerment Day

    Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
    Lab Equipment
    Mixing
    Packaging
    Testing

    Labskin's Microbiome-Friendly+ Seal of Approval Available in the US

    Sustainability Continues To Shape Beauty, Home & Personal Care Packaging

    Technology Cuts Plastic Decomposition from 500 Years to Three Months

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    LipoTrue Inc.

    Lubrizol Life Science

    Vantage Personal Care™

    KLK OLEO
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Eurotrends

    Consumers Expect More from Hair Care Formulas

    ...

    Consumers Expect More from Hair Care Formulas
    Related CONTENT
    • 'The Future of Clean' Podcasts from Aprinnova
    • Topicals & Ingestibles Head in New Directions
    • Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend
    • Forest Bathing? New Trends Impact Spa Sales
    • Male Hair Colorants Soar in UK
    Imogen Matthews, Consultant10.01.19
    Europeans put as much care into their hair care routines as they do their skin care regimens. As a result, they increasingly seek products that address specific concerns or ones that fit their lifestyles. Environmental concerns are also coming on strong, leading to refill solutions and growth in dry shampoo sales as consumers cut back on lengthy hair washing/conditioning routines.

    Western European hair care sales recovered in 2018 after a slight decline (down 0.2%) in 2017, according to Euromonitor International. Overall, hair care sales in the region rose 4.8% to more than $14.6 billion. Unfortunately, Eastern European nations were unable to sustain the strong gains of 12.1% made in 2017. According to Euromonitor International, sales increased just 3.1% to about $4.3 billion. Germany led the charge in Western Europe, with sales of more than $3.5 billion, while Russia led Eastern Europe with sales of $1.6 billion, with much of that in shampoos and colorants.

    Tailored Solutions

    Hair care concerns vary by country, according to research company Mintel in its latest market study. Hair breakage and split ends are an issue for 40% of Italian women, reflecting a tendency among Italians to wear their hair long. At the same time, 43% of Spanish women are worried about hair loss. In Germany, 23% of women are looking to treat a sensitive scalp, though this is clearly not a concern among the 67% of French men, who have a tendency to vigorously wash their scalp. With such wide-ranging hair- and scalp-related concerns, brands have the opportunity to micro target groups with tailored product solutions.

    According to Mintel Global New Products Database (GNPD), natural formulations remain the most popular claims for European hair product launches.

    “We still see free-from claims, mainly paraben- and silicone-free, despite new regulations,” stated Andrew McDougall, associate director of beauty and personal care at Mintel. “In 2018, vegan claims received a real boost in the category as did refill/refillable packaging claims and convenient packaging claims. Odor-neutralizing was also an emerging claim on pack in Europe in 2018. We are also seeing prebiotic and allergy-tested claims emerge on-pack, though these are still niche.”

    McDougall cites examples of each as follows:
    • Vegan. L’Erboristica di Athena’s (Italy) is a vegan-certified sustainable cosmetics line for hair, face and body. Its anti-dryness, nourishing and repairing shampoo contains 99% natural ingredients, including linseed and shea butter, has been nickel-, cobalt- and chrome-tested and retails in a pack bearing the Lifegate Zero impact logo.
    • Odor neutralizing. Massato Fragrance Hair Mist (France) claims to neutralize daily odors, hydrate and protect hair. Its formula incorporates an anti-odor technology that is capable of neutralizing unpleasant odors, such as tobacco.
    • Refill. Both vegan and refillable, Fulfilled (UK) hair shampoo retails in a 500ml pack with a separate pump attachment. Fulfilled’s mission is to eradicate single use plastics in the home, starting with the bathroom. Its products are designed around the core principles of “reduce, reuse and recycle” in larger sizes that reduce the amount of packaging used over time. Bottles are aluminum, not plastic, and all cardboard and paper packaging is made from 100% recycled paper stock.
    • Prebiotic/allergy tested/scalp microbiome. These are often in the form of multi-benefit shampoos, such as Nanogen’s 7-in-1 shampoo, formulated with prebiotic beta glucan and claims to nourish and rebalance the scalp’s natural microbiome. Salicylic acid actively exfoliates the scalp to help prevent itchiness and flaking, as well as breaking down sebum and dirt, which are known to clog pores.
    Commenting on the trend for scalp health and microbiome claims, McDougall observes many big industry players are looking into research and the effects on dandruff and hair loss.

    He points to Mintel’s monitoring of patent activity which highlights the use of probiotics to treat scalp problems and hair loss, as well as patents for inventions relating to scalp microbiome, which have risen in the past three years.

    “With dandruff and hair loss remaining at the top of consumers’ hair concerns, particularly among men, these are key areas of research for hair care brands.”

    Targeting Men

    Mintel research suggests that European men have concerns regarding damage to their hair from hair care products, with 26% of Italians not using them regularly for this reason. However, more than half (55%) of Italians say they tend to look better when they blow dry their hair, suggesting there may be an opportunity for brands to market to men who want to look good or by offering additional benefits for men.

    “Men have potential to take a lead when it comes to styling with specific product offerings for hair and beard, and that is helping to drive the segment,” explained McDougall.

    Concern around the damage frequent washing can do to the hair as well as a desire to cut water consumption has led some consumers to skip washes and replace wet products with dry shampoo.

    “There is a water consumption angle as consumers start to monitor their impact on the planet,” said McDougall. “Dry shampoo brands are beginning to position themselves from an environmentally-friendly standpoint.”

    While the US remains the biggest market for dry shampoos, there is much activity in Europe, particularly in the UK, France and Germany, which are the strongest European markets for dry shampoo.

    According to Mintel GNPD, launches in Norway and in the Netherlands feature multifunctional dry shampoos that not only refresh hair but also add a hint of color. Examples in the Netherlands include two launches from private label brands Kruidvat and Hema. In Norway, dry shampoo launches include Id Hair Elements Xclusive Styling Play Dry Shampoo, Amika Phantom Hydrating Dry Shampoo Foam and Rituals Elixir Collection Boswellia & Shikakai Refreshing Dry Shampoo.

    Moving forward, reducing water consumption and packaging will continue to dominate the European hair care agenda, providing opportunities for innovation and practical, sustainability solutions.


    Imogen Matthews
    Headington, Oxford UK
    Tel: +44 1865 764918

    Imogen Matthews is a respected consultant, journalist and researcher focusing on trends in the beauty industry. She regularly contributes to many of the world’s foremost beauty trade titles. Every year in April, she publishes The Premium Market Report, focusing on trends in the UK premium beauty markets.
    www.thepremiummarketreport.com
    Related Searches
    • Care Products
    • personal care
    • international
    • form
    Related Knowledge Center
    • Hair Care
    • Functional Ingredients
    • Surfactants
    Suggested For You
    'The Future of Clean' Podcasts from Aprinnova
    Topicals & Ingestibles Head in New Directions Topicals & Ingestibles Head in New Directions
    Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend
    Forest Bathing? New Trends Impact Spa Sales Forest Bathing? New Trends Impact Spa Sales
    Male Hair Colorants Soar in UK Male Hair Colorants Soar in UK
    Green & Sustainable Beauty Gains a Following in Europe Green & Sustainable Beauty Gains a Following in Europe
    Western Europe Is a Global Deo TrendSetter Western Europe Is a Global Deo TrendSetter
    A Review of Europe’s Entire Body of Work A Review of Europe’s Entire Body of Work
    Reinventing the Box Reinventing the Box
    Southwest Education  Day is Aug. 21 Southwest Education Day is Aug. 21
    Simplicity & Functionality Define Beauty Routines Simplicity & Functionality Define Beauty Routines
    The Scent of a Woman... Or Is It a Man? The Scent of a Woman... Or Is It a Man?
    A Colorful Future for Brazil And the Rest of Latin America A Colorful Future for Brazil And the Rest of Latin America
    Your Show of Shows Your Show of Shows
    No Great Barrier to Entry for These Sunscreens No Great Barrier to Entry for These Sunscreens

    Related Content

    • Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      'The Future of Clean' Podcasts from Aprinnova

      Visit stand 670 to learn more about Neossance Hemisqualane.
      09.30.19

    • Topicals & Ingestibles Head in New Directions

      Topicals & Ingestibles Head in New Directions

      Familiar companies and new players are adding a glow to the beauty supplement business.
      Imogen Matthews, Consultant 09.12.19

    • Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend

      Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend

      ...
      09.12.19


    • Forest Bathing? New Trends Impact Spa Sales

      Forest Bathing? New Trends Impact Spa Sales

      ...
      Imogen Matthews, Consultant 09.02.19

    • Hair Care | Pigments

      Male Hair Colorants Soar in UK

      ...
      09.02.19

      Trending
      • SK Capital Taps Asim Bhatia As New Director, Business Development
      • Reliance Mulls Revlon Acquisition
      • Band-Aid Brand Enters Acne Care With New Blemish Patch
      • Mario Badescu Beauty Brand Debuts Martha Stewart Facial At NYC Event
      • Dial Gains Leaping Bunny Certification
      Breaking News
      • Wonder Curl Wins GlossWire's GlossPitch Competition
      • Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      • Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
      • Caire Beauty to Celebrate Menopause Empowerment Day
      • Beautycounter Launches Text Campaign for FDA Safety and Landmark Advancements Act
      View Breaking News >
      CURRENT ISSUE

      June 2022

      • Skin Care Needs In a Post-Covid World
      • Salon Hair Care Trends
      • Sustainability Shapes Beauty, Home & Personal Care Packages
      • Formulating with Neem in Personal Care Formulas
      • Suppliers' Day Trade Show by Society of Cosmetic Chemists
      • Household and Commercial Products Midyear Meeting Review
      • Household & Personal Care Trade Association Directory 2022

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Florida Food Products Acquires Javo
      Roquette Launches Nutralys Rice Protein
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
      Coatings World

      Latest Breaking News From Coatings World

      The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most Read Stories This Week—June 25
      Magnetic Insight Announces $17 Million in Series B Funding
      BreatheSuite Adds Brad Fluegel to its Board
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Pierre Fabre and Lonza Enter Manufacturing Agreement
      MasterControl and Elemental Machines Form Biomanufacturing Partnership
      Qosina Strengthens Aseptic Capabilities
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Benefit Exec Joins Madison Reed's Board
      Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
      Rhode Is Trending for June, Trendalytics Says
      Happi

      Latest Breaking News From Happi

      Wonder Curl Wins GlossWire's GlossPitch Competition
      Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
      British Coatings Federation Posts Online History
      Orion Announces Price Increases, Reduced Payment Terms
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PCMC teams with IGT, Fujifilm makes big announcement and more
      Loftware recognized as 'AIDC Company of the Year'
      Schreiner MediPharm highlights sustainability of Needle-Trap technology
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Tranzonic Names VP of Supply Chain
      Ontex Climate Action Targets Approved by Science-Based Targets Initiative
      Suominen Test Center Assesses Biodegradability of Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—June 25
      3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
      Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
      NREL Names Jennifer Logan to Leadership Team as CFO
      National Grid Renewables Orders 2 GW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login