Melissa Meisel, Associate Editor10.01.19
Claims are a crucial aspect of how household and personal care products move from store shelf to shopping cart and testing services providers are critical in bridging this gap. After all, why buy that fancy anti-aging cream, natural deodorant or pore-cleansing wash if it doesn’t work?
In fact, 73% of women and 62% of men have purchased an item as a result of reading a consumer claim on a package, in an advertisement or in an in-store display, according to a recent Beauty by the Numbers study from The Benchmarking Company. And, for a claim to be believable, consumers think claims percentages must be in the 80s or higher!
Happi contacted several leading laboratories to weigh in on the latest developments in consumer product testing.
Has your company invested in new equipment/space/services for household or personal care testing? Please tell us about those enhancements.
Craig R. Weiss, president, Consumer Product Testing Company, Fairfield, NJ: We have made two major investments. One in our clinical division Aeva3D and t
In fact, 73% of women and 62% of men have purchased an item as a result of reading a consumer claim on a package, in an advertisement or in an in-store display, according to a recent Beauty by the Numbers study from The Benchmarking Company. And, for a claim to be believable, consumers think claims percentages must be in the 80s or higher!
Happi contacted several leading laboratories to weigh in on the latest developments in consumer product testing.
Has your company invested in new equipment/space/services for household or personal care testing? Please tell us about those enhancements.
Craig R. Weiss, president, Consumer Product Testing Company, Fairfield, NJ: We have made two major investments. One in our clinical division Aeva3D and t
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