• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Hairstyling Products Grow with Volumizers, Bond Builders & Textured Hair Formulas

    Ashland, Shin-Etsu Highlight Cosmetic Innovations at SCC76

    Formulating Simple, High-Performance Hair Care Products

    The Professional and Spa Skincare Market

    Beauty Tech: Immersion & Inclusivity
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Glow Balms and Slugging are Top Skincare Trends: Spate

    Curl Care Sales Jump as Consumers Transition to Natural Hairstyles

    Amyris & Tia Mowry’s Haircare Launch, New Product Awards in Beauty and Home Care

    ELF Cosmetics To Air Commercial During Super Bowl

    Next of Us Launches Pair of Hair Care Products
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    45. Spartan Chemical Company

    18. New Avon

    Luminex

    26. Merck

    23. PZ Cussons
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Amyris & Tia Mowry’s Haircare Launch, New Product Awards in Beauty and Home Care

    Gojo Patents Hand Sanitizer with Probiotics/Prebiotics

    Preservative-Free Eye Drops Linked to Bacterial Infection and Death

    An Exciting 2023 Ahead for the New York Chapter of the Society of Cosmetic Chemists!

    Sharon Personal Care Expands Green Product Portfolio and Formulation Capabilities
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Glow Balms and Slugging are Top Skincare Trends: Spate

    Amyris & Tia Mowry’s Haircare Launch, New Product Awards in Beauty and Home Care

    Next of Us Launches Pair of Hair Care Products

    Ivy Beauty Donates $30,000 to the NAACP in Honor of Black History Month

    Grant Industries Names Mehran Ghadim Sales Manager, Canada
    Lab Equipment
    Mixing
    Packaging
    Testing

    Five Leading Sustainable Brands: Cosmetify

    EU Restriction Proposal on Microplastics Made Easy

    INFORM Consumers Act Applauded by Personal Care Products Council

    CJ Biomaterials Creates a Cosmetic Container Made with Bio-Sourced Material

    The HCPA Recognizes Individuals and Companies During Annual Meeting
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New CMPL Directory Company
    Add New Buyers Guide Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda Inc

    Vantage Personal Care™

    LipoTrue Inc.

    Centerchem LLC

    Rayuen Packaging
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Out Of Africa

    The Natural Hair Movement Lifts Sales in South Africa

    ...

    The Natural Hair Movement Lifts Sales in South Africa
    The Natural Hair Movement Lifts Sales in South Africa
    Behind the scenes at an on-location shooting of a television commercial in Johannesburg.
    Related Content
    • Croda To Hold Second Digital Sustainability Conference
    • Delivering the Smell of Clean to Consumers
    • Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty
    • Mintel: The Home & Personal Care Industry: Now, What’s New, What’s Next
    • Evonik Highlights Solutions for Malodor Reduction
    Raymond Chimhandamba, Handas Consulting02.03.20
    The next big thing in hair is already here in Africa, where, as on every other continent, hair care is thriving. According to a 2016 Statista report, global hair care sales topped $73 billion. But the natural hair movement has reshaped sales in Africa, especially in South Africa, which is the largest market for fast-moving consumer goods. The biggest contributors are the sales of shampoos and conditioners. It is also estimated that as many as 10,000 hair products are introduced to the market annually. Most hair care purchases are made by black consumers. The Huffington Post South Africa reported recently that black consumers spend up to six times more on their hair than their white counterparts.

    Industry observers agree that South Africa is is the largest hair care market in Africa. According to W24, a beauty and styling website, while the research on the black hair care industry is limited, available information indicates that relaxing remains the most popular treatment in South African salons, accounting for about 80% of all business. Local market leaders in hair relaxing are multinationals such as L’Oréal, which owns Dark and Lovely; Unilever, which has Sunsilk and Motions; and Amka, which touts Sofn’free.

    L’Oréal is reportedly looking to invest in its black hair care brands, build on its line and conduct more research into African hair care and skin care, according to W24. L’Oréal has factories in South Africa, Kenya and Ghana, which produce nearly half of the L’Oréal products that are distributed on the continent.

    Styling is second to hair relaxing. When it comes to African hair, styling refers to braiding, hair extensions, dreadlocks, bonding and their infinite variations. There are more than 100 hair brands in South Africa, the bulk of which are the synthetic types imported from Asia. There is a growing demand for more natural human hair, which is imported mainly from India, Peru and Brazil.

    Many international brands and products are used in black hair salons, which are often locally-owned. According to a report by the South African government, salons catering for African hair in the South African market is estimated at 40,000, and only 3,000 of these cater to “non-ethnic hair.” These figures most likely exclude informal salons within homes.

    Bridging the Gap

    South Africa’s Huffington Post reports that although South Africans still heavily rely on relaxers, the global trend is toward natural hair. Other websites and reports indicate that this trend is also significantly increasing in South Africa.

    “In the US, the natural hair movement accounted for a 19% drop in relaxer sales between 2013 to 2015,” notes Mintel. “Both early adopters and big brands in the South African market are seeing big gains in the sector and are moving quickly to fill the available services and product gaps.

    Taryn Gill, founder of a local hair care product line called The Perfect Hair, says “The natural hair movement is part of a rising global wellness consciousness. We’re eating organically [and] are more conscious about the ingredients in our skin and hair care products.”

    The Natural Hair Movement

    There are several reasons behind the growth of the natural hair movement. One is the global trend of “chemical-free” solutions, another is the increase in black consciousness among Millennials. Gill was an early adopter in the South African market. She loves natural hair and she started by importing natural hair products from the US, created a website and started selling them locally.

    “There was a glaring gap in the market. The products I brought in sold out so fast, showing a huge demand that gave me the confidence to look for other opportunities in the hair space,” she said.

    Gill capitalized on the momentum to collaborate with a local biochemist who formulated a hair care product range that was tailored to African hair and climate. Carice Anderson, an African-American living in Johannesburg and a popular columnist and commentator on natural hair, has created a one-stop natural hair e-commerce platform called Adore Hair and Beauty.

    “When I moved here from the US five years ago, seven out of 30 black women in a room would have natural hair. Now, that number would probably be closer to 15,” she said. “I used to have to bring in my products from the US in bulk, but now you see so many product ranges available.”

    Candice Thurston is founder of Candi&Co, a salon franchise targeted at black women.

    “Globally, women of color aren’t getting the services they deserve. My challenge was: how do we create services for black women where they walk in and get the same service as white women get when they walk into a salon? As a woman of mixed race, this was personal to me,” Thurston explained.

    Commenting on the state of the South African economy, Gill says that the consumer crunch and economic downturn doesn’t really bother her. She knows that women would rather buy off-brand sugar and milk than substitute on their beloved beauty products.

    According to Thurston, the natural hair movement has legs.

    “Candi&Co is only about 40% of where I want us to be with our academy and salons.” She said. “I believe the natural hair market will become bigger than the relaxer and weave category. There’s so much to do in this space.”


    Raymond Chimhandamba
    Handas Consulting

    Raymond Chimhandamba is founder and director of Handas Consulting (Pty) Ltd. He has 20 years’ experience in the FMCG sector in Africa region and experience in launching and building FMCG cosmetic and personal care brands in Africa. Chimhandamba is an internationally published FMCG expert and a thought leader in the hygiene sector in Africa, an international speaker and a mobile tech enthusiast. He is based in Johannesburg, South Africa. Contact him at ray@raychimhandamba.com
    Related Searches
    • africa
    • salon
    • Care Products
    • growth
    Related Knowledge Center
    • Polymers
    • Hair Care
    • Functional Ingredients
    Suggested For You
    Croda To Hold Second Digital Sustainability Conference Croda To Hold Second Digital Sustainability Conference
    Delivering the Smell of Clean to Consumers Delivering the Smell of Clean to Consumers
    Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty  Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty
    Mintel: The Home & Personal Care Industry: Now, What’s New, What’s Next Mintel: The Home & Personal Care Industry: Now, What’s New, What’s Next
    Evonik Highlights Solutions for Malodor Reduction Evonik Highlights Solutions for Malodor Reduction
    Hot CBD Personal Care Brands for 2021 Hot CBD Personal Care Brands for 2021
    Brits Use More Soap, Less Deodorant in 2020 Brits Use More Soap, Less Deodorant in 2020
    Kadalys, an Eco-Conscious, Female-Founded Beauty Brand Kadalys, an Eco-Conscious, Female-Founded Beauty Brand
    State of the Beauty Industry, Part I State of the Beauty Industry, Part I
    What You What You're Reading on Happi.com
    Mintel Reveals 2021 Beauty Trends Mintel Reveals 2021 Beauty Trends
    Mintel Reveals Global Consumer Trends for 2021 Mintel Reveals Global Consumer Trends for 2021
    Olay’s Collagen Push Olay’s Collagen Push
    Vantage Increases Production Capacity Vantage Increases Production Capacity
    Me Time: The Market for Women Me Time: The Market for Women's Wellness

    Related Breaking News

    • Hair Care | Skin Care
      Croda To Hold Second Digital Sustainability Conference

      Croda To Hold Second Digital Sustainability Conference

      "The Beauty of Sustainability in Action" is planned for September 14, 2021.
      07.07.21

    • Air Care/Environmental Fragrance | Functional Ingredients
      Delivering the Smell of Clean to Consumers

      Delivering the Smell of Clean to Consumers

      Evonik researchers review the science of malodor and detail technology that enables formulators to reduce unpleasant smells in the home.
      Jacqueline Wiacek, Arnoldo Fonseca and Michael Fender , Evonik 06.20.21

    • Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty

      Dove Goes ‘Behind the Filter’ with Lizzo for Body Positivity in Beauty

      Unilever’s marketing campaign for Dove’s Self-Esteem Project takes new direction in virtual summit.
      Melissa Meisel, Associate Editor 04.26.21


    • Mintel: The Home & Personal Care Industry: Now, What’s New, What’s Next

      ...
      04.26.21

    • Evonik Highlights Solutions for Malodor Reduction

      Evonik Highlights Solutions for Malodor Reduction

      Check out its April 21 webinar: ‘Capture the Stink and Lock it Up Safe with Tego Sorb.’
      Charles Sternberg, Assistant Editor 04.16.21

    Loading, Please Wait..
    Trending
    • Preservative-Free Eye Drops Linked To Bacterial Infection And Death
    • Curl Care Sales Jump As Consumers Transition To Natural Hairstyles
    • Elf Cosmetics Launches New O Face Satin Lipstick
    • 2023 Best New Product Awards In Beauty, Personal Care, Household Cleaning And More
    • The Top Beauty Influencers On YouTube, Instagram And TikTok
    Breaking News
    • Glow Balms and Slugging are Top Skincare Trends: Spate
    • Curl Care Sales Jump as Consumers Transition to Natural Hairstyles
    • Amyris & Tia Mowry’s Haircare Launch, New Product Awards in Beauty and Home Care
    • ELF Cosmetics To Air Commercial During Super Bowl
    • Dermatitis Journal Article Looks at Lanolin as An Allergen
    View Breaking News >
    CURRENT ISSUE

    February 2023

    • EU Restriction Proposal on Microplastics Made Easy
    • Hairstyling Products Grow with Volumizers, Bond Builders & Textured Hair Formulas
    • Effective Ingredients for Your Skincare and Haircare Products
    • Formulating Simple, High-Performance Hair Care Products
    • The Professional and Spa Skincare Market
    • Beauty Tech: Immersion & Inclusivity
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development
    Pycnogenol Supplementation Linked to Better Hair Density in Menopausal Women
    Coatings World

    Latest Breaking News From Coatings World

    PPG Completes COLORFUL COMMUNITIES Project in Denmark
    10 Partners of the Automotive Industry Form JV, Cofinity-X
    BASF Recognized as Top Company for Supplier Diversity
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Feb. 4
    MO SCI Acquires Assets of 3M’s Advanced Materials Business
    Neurent Medical’s NEUROMARK System Becomes Commercially Available in U.S. Markets
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lilly 4Q Revenues Down 9% to $7.3B
    Bionova Expansion Project to Quadruple GMP Biologics Manufacturing Capacity
    Steriline Provides Fill-Finish Solution for Berkshire Sterile Manufacturing
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Pacifica Introduces Glow Baby Skincare Line
    Kohl’s Names Tom Kingsbury as Chief Executive Officer
    Mielle Unveils Haircare Bundles Inspired by Amazon Original Series Harlem
    Happi

    Latest Breaking News From Happi

    Glow Balms and Slugging are Top Skincare Trends: Spate
    Curl Care Sales Jump as Consumers Transition to Natural Hairstyles
    Amyris & Tia Mowry’s Haircare Launch, New Product Awards in Beauty and Home Care
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Pigments, Inkjet Ink Market Reports Top This Week’s Stories
    Roland DGA Announces Key Changes to Leadership Team
    Ball Reports 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Brandywine names new president, Brook + Whittle grows and more
    MM Packaging adds first Nilpeter press for Dublin site
    Polytag develops new UV tag reading technology
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: K-C Requests Huggies-Related Lawsuit to be Thrown Out, WPT Makes Investment & More
    What You’re Reading on Nonwovens-Industry.com
    Kimberly-Clark Supports Period Poverty Initiative in Australia
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Feb. 4
    Toetal Solutions Secures $1.8 Million in New Financing
    Adrian Tyndall Joins Axogen's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: CES 2023, ams OSRAM and Celanese Top This Week’s Stories
    Zebra Provides East West Shrine Bowl with RFID Tracking Technology
    AAAS Elects Three ORNL Scientists as Fellows

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login