Happi Staff07.01.20
The Top 50, our annual look at the biggest US companies in the global household and personal products industry, remains little changed this year; what has changed dramatically, of course, is the reality in which every company in our industry operates. COVID-19 has upended every company’s projections and results. For manufacturers of household and industrial and institutional cleaners, the pandemic has been a boon for business. In fact, executives at top companies such as Clorox admit that they can’t make sanitizers, disinfectants and hard surface cleaners fast enough to keep up with consumer demand.
Meanwhile, things have gotten downright ugly for many beauty companies that compete in traditional retail space. Cosmetics companies felt the brunt of US, Asian and European retail closings. On top of that, with so many consumers sheltering-in-place, the demand for beauty products dropped considerably in critical segments like color cosmetics and fragrances.
As May gave way to June, much of Asia had successfully relaxed its pandemic restrictions, Europe was getting back to normal and even hard-hit US states began to return to some kind of normal or new normal anyway. But as we went to press, there are reports that COVID-19 cases are beginning to spike in states which had relaxed or lax-to-begin-with restrictions. Further down the road, health officials are warning that COVID-19 could return with a vengeance in the fall; if they’re right, expect more financial havoc in the second half of 2020.
Unlike previous years, no single company charged up the Top 50 rankings this year. As it has since our list of top companies debuted in 1978, Procter & Gamble is No. 1 on our list, with Estée Lauder a distant No. 2. Rounding out the top 10, are Colgate, SC Johnson, Coty, Johnson & Johnson, Ecolab, L Brands, Mary Kay and Church & Dwight.
If you think your company belongs in The Top 50, please contact us at tbranna@rodmanmedia.com. We will be sure to take a hard look at your numbers next year.
1. Procter & Gamble
Cincinnati, OH • $42.3 billion
2. Estée Lauder
New York, NY • $14.8 billion
3. Colgate-Palmolive
New York, NY • $13.1 billion
4. SC Johnson
Racine, WI • $10.5 billion
5. Coty
New York, NY • $8.6 billion
6. Johnson & Johnson
New Brunswick, NJ • $7.7 billion
7. Ecolab
St. Paul, MN • $5.5 billion
8. L Brands
Columbus, OH • $5.3 billion
9. Mary Kay
Addison, TX • $3.0 billion
9. Church & Dwight
Ewing, NJ • $3.0 billion
11. Clorox
Oakland, CA • $2.7 billion
11. Diversey
Charlotte, NC • $2.7 billion
13. Amway
Ada, MI • $2.5 billion
14. Revlon
New York, NY • $2.4 billion
15. Guthy-Renker
El Segundo, CA • $1.6 billion
16. Young Living
Lehi, UT • $1.5 billion
17. Nu Skin
Provo, UT • $1.4 billion
17. Rodan+Fields
San Francisco • $1.4 billion
19. Zep
Atlanta, GA • $924 million
20. Newell Brands
Hoboken, NJ • $756 million
21. Inter Parfums
New York, NY • $713 million
22. Melaleuca
Idaho Falls, ID • $700 million
23. Senegence
Foothill Ranch, CA • $680 million
24. New Avon
New York, NY • $600 million
25. Markwins
City of Industry, CA • $550 million
26. Edgewell
St. Louis, MO • $533 million
27. John Paul Mitchell Systems
Beverly Hills, CA • $510 million
28. Luminex
Cincinnati, OH • $500 million
29. Neora
Dallas, TX • $486 million
30. Scentsy
Meridian, ID • $467 million
31. Beautycounter
Santa Monica, CA • $438 million
32. WD-40
San Diego, CA • $423 million
33. Jafra
Westlake Village, CA • $397 million
34. Gojo
Akron, OH • $392 million
35. Monat
Doral, FL • $388 million
36. High Ridge
Stamford, CT • $340 million
37. Tupperware
Orlando, FL • $293 million
38. E.L.F. Beauty
Oakland, CA • $282 million
39. PDC Beauty
Stamford, CT • $280 million
40. Prestige
Tarrytown, NY • $237 million
41. Combe
White Plains, NY • $200 million
42. Spartan Chemical
Maumee, OH • $195 million
43. Hain Celestial
Lake Success, NY • $184 million
44. Kylie Cosmetics
Oxnard, CA • $177 million
45. Atlantic Coast Brands
Jersey City, NJ • $168 million
46 The Honest Company
Los Angeles, CA • $154 million
47. State Industrial
Mayfield Heights, OH • $139 million
48. Herballife
Los Angeles, CA • $137 million
49. Dr. Bronner’s
Vista, CA • $129 million
50. KKW Beauty
Woodland Hills, CA • $125 million
Meanwhile, things have gotten downright ugly for many beauty companies that compete in traditional retail space. Cosmetics companies felt the brunt of US, Asian and European retail closings. On top of that, with so many consumers sheltering-in-place, the demand for beauty products dropped considerably in critical segments like color cosmetics and fragrances.
As May gave way to June, much of Asia had successfully relaxed its pandemic restrictions, Europe was getting back to normal and even hard-hit US states began to return to some kind of normal or new normal anyway. But as we went to press, there are reports that COVID-19 cases are beginning to spike in states which had relaxed or lax-to-begin-with restrictions. Further down the road, health officials are warning that COVID-19 could return with a vengeance in the fall; if they’re right, expect more financial havoc in the second half of 2020.
Unlike previous years, no single company charged up the Top 50 rankings this year. As it has since our list of top companies debuted in 1978, Procter & Gamble is No. 1 on our list, with Estée Lauder a distant No. 2. Rounding out the top 10, are Colgate, SC Johnson, Coty, Johnson & Johnson, Ecolab, L Brands, Mary Kay and Church & Dwight.
If you think your company belongs in The Top 50, please contact us at tbranna@rodmanmedia.com. We will be sure to take a hard look at your numbers next year.
1. Procter & Gamble
Cincinnati, OH • $42.3 billion
2. Estée Lauder
New York, NY • $14.8 billion
3. Colgate-Palmolive
New York, NY • $13.1 billion
4. SC Johnson
Racine, WI • $10.5 billion
5. Coty
New York, NY • $8.6 billion
6. Johnson & Johnson
New Brunswick, NJ • $7.7 billion
7. Ecolab
St. Paul, MN • $5.5 billion
8. L Brands
Columbus, OH • $5.3 billion
9. Mary Kay
Addison, TX • $3.0 billion
9. Church & Dwight
Ewing, NJ • $3.0 billion
11. Clorox
Oakland, CA • $2.7 billion
11. Diversey
Charlotte, NC • $2.7 billion
13. Amway
Ada, MI • $2.5 billion
14. Revlon
New York, NY • $2.4 billion
15. Guthy-Renker
El Segundo, CA • $1.6 billion
16. Young Living
Lehi, UT • $1.5 billion
17. Nu Skin
Provo, UT • $1.4 billion
17. Rodan+Fields
San Francisco • $1.4 billion
19. Zep
Atlanta, GA • $924 million
20. Newell Brands
Hoboken, NJ • $756 million
21. Inter Parfums
New York, NY • $713 million
22. Melaleuca
Idaho Falls, ID • $700 million
23. Senegence
Foothill Ranch, CA • $680 million
24. New Avon
New York, NY • $600 million
25. Markwins
City of Industry, CA • $550 million
26. Edgewell
St. Louis, MO • $533 million
27. John Paul Mitchell Systems
Beverly Hills, CA • $510 million
28. Luminex
Cincinnati, OH • $500 million
29. Neora
Dallas, TX • $486 million
30. Scentsy
Meridian, ID • $467 million
31. Beautycounter
Santa Monica, CA • $438 million
32. WD-40
San Diego, CA • $423 million
33. Jafra
Westlake Village, CA • $397 million
34. Gojo
Akron, OH • $392 million
35. Monat
Doral, FL • $388 million
36. High Ridge
Stamford, CT • $340 million
37. Tupperware
Orlando, FL • $293 million
38. E.L.F. Beauty
Oakland, CA • $282 million
39. PDC Beauty
Stamford, CT • $280 million
40. Prestige
Tarrytown, NY • $237 million
41. Combe
White Plains, NY • $200 million
42. Spartan Chemical
Maumee, OH • $195 million
43. Hain Celestial
Lake Success, NY • $184 million
44. Kylie Cosmetics
Oxnard, CA • $177 million
45. Atlantic Coast Brands
Jersey City, NJ • $168 million
46 The Honest Company
Los Angeles, CA • $154 million
47. State Industrial
Mayfield Heights, OH • $139 million
48. Herballife
Los Angeles, CA • $137 million
49. Dr. Bronner’s
Vista, CA • $129 million
50. KKW Beauty
Woodland Hills, CA • $125 million
