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    Top Companies Report

    The Top 50

    ...

    The Top 50
    Happi Staff07.01.20
    The Top 50, our annual look at the biggest US companies in the global household and personal products industry, remains little changed this year; what has changed dramatically, of course, is the reality in which every company in our industry operates. COVID-19 has upended every company’s projections and results. For manufacturers of household and industrial and institutional cleaners, the pandemic has been a boon for business. In fact, executives at top companies such as Clorox admit that they can’t make sanitizers, disinfectants and hard surface cleaners fast enough to keep up with consumer demand.

    Meanwhile, things have gotten downright ugly for many beauty companies that compete in traditional retail space. Cosmetics companies felt the brunt of US, Asian and European retail closings. On top of that, with so many consumers sheltering-in-place, the demand for beauty products dropped considerably in critical segments like color cosmetics and fragrances.

    As May gave way to June, much of Asia had successfully relaxed its pandemic restrictions, Europe was getting back to normal and even hard-hit US states began to return to some kind of normal or new normal anyway. But as we went to press, there are reports that COVID-19 cases are beginning to spike in states which had relaxed or lax-to-begin-with restrictions. Further down the road, health officials are warning that COVID-19 could return with a vengeance in the fall; if they’re right, expect more financial havoc in the second half of 2020.

    Unlike previous years, no single company charged up the Top 50 rankings this year. As it has since our list of top companies debuted in 1978, Procter & Gamble is No. 1 on our list, with Estée Lauder a distant No. 2. Rounding out the top 10, are Colgate, SC Johnson, Coty, Johnson & Johnson, Ecolab, L Brands, Mary Kay and Church & Dwight.

    If you think your company belongs in The Top 50, please contact us at tbranna@rodmanmedia.com. We will be sure to take a hard look at your numbers next year.


    1. Procter & Gamble
    Cincinnati, OH • $42.3 billion

    2. Estée Lauder
    New York, NY • $14.8 billion

    3. Colgate-Palmolive
    New York, NY • $13.1 billion

    4. SC Johnson
    Racine, WI • $10.5 billion

    5. Coty
    New York, NY • $8.6 billion

    6. Johnson & Johnson 
    New Brunswick, NJ • $7.7 billion

    7. Ecolab
    St. Paul, MN • $5.5 billion

    8. L Brands
    Columbus, OH • $5.3 billion

    9. Mary Kay
    Addison, TX  • $3.0 billion

    9. Church & Dwight
    Ewing, NJ  • $3.0 billion

    11. Clorox
    Oakland, CA  • $2.7 billion

    11. Diversey
    Charlotte, NC  • $2.7 billion

    13. Amway
    Ada, MI  • $2.5 billion

    14. Revlon
    New York, NY  • $2.4 billion

    15. Guthy-Renker
    El Segundo, CA  • $1.6 billion

    16. Young Living
    Lehi, UT  • $1.5 billion

    17. Nu Skin
    Provo, UT •  $1.4 billion

    17. Rodan+Fields
    San Francisco  • $1.4 billion

    19. Zep
    Atlanta, GA  • $924 million

    20. Newell Brands
    Hoboken, NJ  • $756 million

    21. Inter Parfums
    New York, NY  • $713 million

    22. Melaleuca
    Idaho Falls, ID  • $700 million

    23. Senegence
    Foothill Ranch, CA •  $680 million

    24. New Avon
    New York, NY  • $600 million

    25. Markwins
    City of Industry, CA  • $550 million

    26. Edgewell
    St. Louis, MO  • $533 million

    27. John Paul Mitchell Systems
    Beverly Hills, CA  • $510 million

    28. Luminex
    Cincinnati, OH  • $500 million

    29. Neora
    Dallas, TX  • $486 million

    30. Scentsy
    Meridian, ID  • $467 million

    31. Beautycounter
    Santa Monica, CA  • $438 million

    32. WD-40
    San Diego, CA  • $423 million

    33. Jafra
    Westlake Village, CA  • $397 million

    34. Gojo
    Akron, OH  • $392 million

    35. Monat
    Doral, FL  • $388 million

    36. High Ridge
    Stamford, CT  • $340 million

    37. Tupperware
    Orlando, FL  • $293 million

    38. E.L.F. Beauty
    Oakland, CA  • $282 million

    39. PDC Beauty
    Stamford, CT  • $280 million

    40. Prestige
    Tarrytown, NY  • $237 million

    41. Combe
    White Plains, NY •  $200 million

    42. Spartan Chemical
    Maumee, OH •  $195 million

    43. Hain Celestial
    Lake Success, NY  • $184 million

    44. Kylie Cosmetics
    Oxnard, CA  • $177 million

    45. Atlantic Coast Brands
    Jersey City, NJ  • $168 million

    46 The Honest Company
    Los Angeles, CA  • $154 million

    47. State Industrial
    Mayfield Heights, OH •  $139 million

    48. Herballife
    Los Angeles, CA •  $137 million

    49. Dr. Bronner’s
    Vista, CA  • $129 million

    50. KKW Beauty
    Woodland Hills, CA  • $125 million
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      ...
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      44. Kylie Cosmetics

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      45. Atlantic Coast Brands

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      43. The Hain Celestial Group Inc.

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    • Hair Care
      41. Combe

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    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      40. Prestige Consumer Healthcare

      40. Prestige Consumer Healthcare

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      39. PDC Brands

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    • Color Cosmetics | Skin Care
      38. E.L.F. Beauty

      38. E.L.F. Beauty

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    • Color Cosmetics | Hair Care | Skin Care
      37. Tupperware

      37. Tupperware

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      35. Monat Global

      35. Monat Global

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