• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Cococare Appoints First Woman President

    Ross Highlights Triple Shaft Mixers

    Arm & Hammer Unveils Foot Wipes

    Batiste Rolls Out Wonder Woman Dry Shampoo

    Erno Laszlo Taps Carina Lau as Global Spokesperson
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Avon Products

    17. Sun Products

    3. SC Johnson

    4. SC johnson

    11. Chanel
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    American Crew Expands Hair Care Range

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Cococare Appoints First Woman President

    Arm & Hammer Unveils Foot Wipes

    American Crew Expands Hair Care Range

    Erno Laszlo Taps Carina Lau as Global Spokesperson

    Guerlain Supports Women, Bees
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Highlights Triple Shaft Mixers

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Praan Naturals

    Siltech Corporation

    Ashland

    Croda

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Eurotrends

    Coronavirus Puts Damper on Green Product Sales

    ...

    Coronavirus Puts Damper on Green Product Sales
    Consumer interest in environmental issues may have shrunk a bit, but observers say concerns will return as the economy recovers.
    Related CONTENT
    • Alkuhme
    • Soap & The Virus
    • Vaseline Tackles Systematic Racism
    • Cosmetics, Cleaners, Consumers & Coronavirus
    • Informa Re-Opens China Beauty Expo
    Imogen Matthews, Consultant08.03.20
    European sales of natural and organic beauty products have been on a strong growth trajectory in recent years, but lockdown restrictions due to the pandemic have seriously put the brakes on gains in 2020. There is further concern that consumers may be wary of the efficacy of natural/organic formulations and are switching to more conventional products offering antibacterial claims. However, innovation bright spots do still exist, especially for CBD-based formulations and products with a sustainability or ethical marketing story.


    A Shift Toward Safety

    According to Mintel, the closure of non-essential stores and reduced footfall in health and beauty retailers during the lockdown period (March until June/July for most European countries) has dented sales of natural and organic products, though many smaller online brands have benefited from retail closures.

    “A heightened demand for antibacterial claims in the initial aftermath of the COVID-19 outbreak saw consumers move away from natural and organic products to give themselves the best possible protection against the virus,” explains Samantha Dove, BPC analyst, Mintel.

    Marguerite LeRolland, research manager, Euromonitor International, says that COVID-19 has exacerbated the demand for “safe” beauty, whereby safety, provenance and transparency of ingredients will be even more sought after.

    “Consumers may also look for simplicity and minimalism, with signature ingredients associated with immunity, protection and natural healing coming to the fore. Opportunity is rife for brands with a strong alignment to health, therapeutics and an association with overall wellness,” she explains.

    Already, a number of natural/organic brand are responding with hand sanitizer launches, such as Dr. Bronner’s Organic Hand Hygiene Spray, whose strapline reads: “sanitize with a clean conscience.” Meanwhile, UK eco pioneer The Beauty Kitchen went further by introducing refillable organic vegan hand sanitizers and supplying the Scottish government with sanitizers for the NHS and other frontline services.


    Wellness Opportunities

    GlobalData is tracking the category via its COVID-19 Survey Tracker. For Recovery Week 1, published June 17, 72% of European consumers say that products that are natural/free from synthetic ingredients are more important to them or are top priority following the pandemic.

    Lia Neophytou, analyst, GlobalData, argues that consumers anxious about product safety and their personal health see greater value in using products with natural/organic formulations.

    “The pandemic has inspired consumers to view their health in a more holistic way, acknowledging the impact of both diet and the ingredients used on the skin and for overall wellbeing,” she states. “The perceived trustworthiness or risk-free nature of a product is also hugely influential on product choice.”

    GlobalData’s survey revealed that 75% of European consumers who are extremely concerned about the virus are more likely to turn to natural/free from synthetic formulations, than the 56% of consumers who are not concerned.

    “It is in the interest of beauty brands to position products in alignment with natural and organic trends to reassure anxious consumers about product safety,” advises Neophytou.

    CBD is well-positioned to take advantage of this trend and is gaining credibility among European consumers. GlobalData reports in its 2019 Q3 Global Consumer Survey that one in five Europeans believe CBD will have a positive impact on their health. According to sources, Germany, UK and Spain are the biggest markets for CBD beauty products in Europe, but that a lack of knowledge about the ingredient has hampered growth prospects. According to GlobalData data, 48% of consumers believe that cannabis has a negative impact on the body. According to Neophytou, consumer opinions on CBD are still being formed; by leveraging scientific studies and third party certifications, brands can win over consumer trust.

    Retailers also have a part to play in reassuring consumers about the safety and efficacy of CBD in natural beauty formulations. Leading UK health and beauty retailer, Boots, is getting behind a number of UK CBD infused skin care brands, including Revolution, Green Stem, Ambience and Kloris.


    Sustainability Issues

    According to LeRolland, during the crisis the beauty industry has had time to re-examine its approach to sustainability.

    “COVID-19 has exacerbated consumer shifts in mindset and priorities and consumers are continuing to raise their eco and ethical conscience,” she says.

    One striking change has been the decrease in carbon emissions as people avoided travel, leading to a significant drop in levels of pollution. But as cars and trucks take to the roads again, this trend is rapidly reversing.

    During lockdown, GlobalData noted that environmentally-friendly products and services have become more important to many consumers, with 68% of Europeans believing that a reduced environmental footprint as well as ethical/sustainable production methods are now more important to them. This is good news for local brands that show a reduced carbon footprint as well as ethical/sustainable supply chains.

    Examples include German organic skin care range, Schwarzwald, based on traditional recipes from the Black Forest region, and Glasgow-based Beauty Kitchen, which has pioneered a reuse scheme for its packaging, which can be returned for cleaning and be reused.

    “Post-crisis, brands will be challenged to ‘step up’ under the new realms of sustainability,” argues Le Rolland, “and expected to display action in every arena, from eco-initiatives to support for social welfare and global issues and a general care for the wellbeing of customers and employees throughout the entire value chain.”

    Despite a rocky first six months of 2020, the outlook for the European natural and organic beauty category is looking more optimistic. Brands are adapting to the new landscape with the emergence of new concepts such as “safe beauty.”

    “Ingredients within beauty products will face even more scrutiny as health and safety has come to the forefront during the pandemic,” predicts Mintel’s Dove, adding this will boost demand for natural and organic beauty products.

    Without doubt, unpredictable times lie ahead for the industry, as well as opportunities for those prepared to plan for a positive future. 



    Imogen Matthews
    Headington, Oxford UK
    +44 1865 764918
    www.imogenmatthews.co.uk

    Imogen Matthews is a respected consultant, journalist and researcher who commentates on trends in the beauty industry. She regularly contributes to many of the world’s foremost beauty trade titles, has served on the Board of Cosmetic Executive Women (CEW UK) and won the prestigious Cosmetic Executive (UK) Achiever Award. Founded by Imogen in 1993, The Premium Market Report remains the only in-depth report to examine trends in the premium cosmetics, skincare and fragrance industry. 
    Related Searches
    • Skin Care
    • Hair Care
    Related Knowledge Center
    • Hair Care
    • Skin Care
    Suggested For You
    Alkuhme Alkuhme
    Soap & The Virus  Soap & The Virus
    Vaseline Tackles Systematic Racism Vaseline Tackles Systematic Racism
    Cosmetics, Cleaners, Consumers & Coronavirus Cosmetics, Cleaners, Consumers & Coronavirus
    Informa Re-Opens China Beauty Expo Informa Re-Opens China Beauty Expo
    Coalition Writes Letter to Congress Coalition Writes Letter to Congress
    Amyris Launches Biosilica Amyris Launches Biosilica
    Pureology Revamps Product Lineup Pureology Revamps Product Lineup
    ACI Highlights Its Members ACI Highlights Its Members
    Touchland Reports Record Sales Touchland Reports Record Sales
    Lysol Spray Works on COVID-19 Lysol Spray Works on COVID-19
    Guerlain Increases Transparency Guerlain Increases Transparency
    Pure Planet Club Enters Beauty Category Pure Planet Club Enters Beauty Category
    Cosun Biobased Products Rebrands Cosun Biobased Products Rebrands
    EO Brings Back Masks and Sanitizer EO Brings Back Masks and Sanitizer

    Related Eurotrends

    • Functional Ingredients | Personal Cleansers | Skin Care | Surfactants
      Personal Hygiene Awareness Lifts Men’s Grooming Sales

      Personal Hygiene Awareness Lifts Men’s Grooming Sales

      ...
      Imogen Matthews, Consultant 03.02.21

    • Color Cosmetics | Personal Cleansers | Skin Care
      A Global Pandemic Creates Opportunity

      A Global Pandemic Creates Opportunity

      ...
      Imogen Matthews, Consultant 02.01.21

    • Functional Ingredients | Hair Care | Packaging | Surfactants
      It’s Time to Rebuild the Hair Care Market

      It’s Time to Rebuild the Hair Care Market

      ...
      Imogen Matthews, Consultant 10.06.20


    • Actives | Functional Ingredients | Hair Care | Skin Care

      Why More Europeans Take To Beauty Supplements

      Joining the more traditional hair and nails supplementation are effervescents, liquids and gummies that are more pleasurable to take than tablets.
      Imogen Matthews, Consultant 09.03.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

      Inclusive Beauty Trend Drives Makeup Sales

      ...
      Imogen Matthews, Consultant 11.01.19

    • Functional Ingredients | Hair Care | Surfactants
      Consumers Expect More from Hair Care Formulas

      Consumers Expect More from Hair Care Formulas

      ...
      Imogen Matthews, Consultant 10.01.19


    • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Green & Sustainable Beauty Gains a Following in Europe

      ...
      Imogen Matthews, Consultant 08.02.19

    • Actives | Functional Ingredients | Polymers | Skin Care

      Who Are the Men Behind the (Skin Care) Masks?

      ...
      Imogen Matthews, Consultant 03.04.19

    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Enjoying the Spa Experience When and Where You Want It

      ...
      Imogen Matthews, Consultant 09.03.18


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Testing

      The Young and The Restless Drive Demand for Natural

      ...
      Imogen Matthews, Consultant 08.03.18

    • Actives | Functional Ingredients | Skin Care

      Evaluating Europe’s Entire Body of Work

      ...
      Imogen Matthews, Consultant 06.01.18

    • Hair Care | Personal Cleansers | Skin Care | Sun Care

      Boys Still Love Their Beards... and More Grooming Trends

      ...
      Imogen Matthews, Consultant 03.01.18


    • Actives | Functional Ingredients | Skin Care

      Eastern Europe Leads Skin Care Gains

      ...
      Imogen Matthews, Consultant 02.01.18

    • Hair Care

      Co-Washes and Shampoos Must Co-Exist in Europe

      ...
      Imogen Matthews, Consultant 10.02.17

    • Functional Ingredients | Personal Cleansers | Skin Care

      Spa-inspired Beauty Finds a Following

      ...
      Imogen Matthews, Consultant 09.01.17

    Trending
    • Sunscreen On The Spot
    • L'Oréal Appoints Two To Executive Committee
    • BASF Achieves Palm Oil Commitment For 2020
    • Avon Launches Vegan Skin Care Line
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Cococare Appoints First Woman President
    • Ross Highlights Triple Shaft Mixers
    • Arm & Hammer Unveils Foot Wipes
    • Batiste Rolls Out Wonder Woman Dry Shampoo
    • Erno Laszlo Taps Carina Lau as Global Spokesperson
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login