• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Cococare Appoints First Woman President

    Ross Highlights Triple Shaft Mixers

    Arm & Hammer Unveils Foot Wipes

    Batiste Rolls Out Wonder Woman Dry Shampoo

    Erno Laszlo Taps Carina Lau as Global Spokesperson
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    18. Pola Orbis

    30. Colomer

    49. State Industrial Products

    1. Unilever

    17. groupe Rocher
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    American Crew Expands Hair Care Range

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Cococare Appoints First Woman President

    Arm & Hammer Unveils Foot Wipes

    American Crew Expands Hair Care Range

    Erno Laszlo Taps Carina Lau as Global Spokesperson

    Guerlain Supports Women, Bees
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Highlights Triple Shaft Mixers

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Sabinsa Cosmetics, a division of Sabinsa Corporation

    LipoTrue Inc.

    Ashland

    Centerchem Inc

    Siltech Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Notes From Asia

    Clean Beauty Category Gains Momentum

    ...

    Clean Beauty Category Gains Momentum
    The COVID-19 pandemic has spurred interest in clean beauty.
    Michelle Yeomans, Freelance Journalist10.06.20
    As we attempt to find our feet while still in the midst of the COVID-19 crisis, “safety” remains the biggest priority for many of us and it’s no different when it comes to the products we seek out. In recent years, the “clean” beauty category has been gaining momentum, and the COVID-19 pandemic has accelerated demand—and it’s a trend that is set to continue, provided brands are willing to step up their safety awareness efforts.

    According to Christine Kim, regulatory affairs specialist and CEO of K-GMP, good hygiene habits, an increased interest in immunity, and a change to beauty and skin routines as a result of wearing masks will all drive innovation in the clean beauty space.

    In a recent webinar hosted by Chem-linked, Kim advised that now, more than ever, cosmetic companies are tasked with reassuring consumers about the safety, transparency and sustainability of ingredients. This means that when it comes to information labels, transparency will be key and packaging design will need to promote good hygiene practice.

    There will be more emphasis on packaging that’s designed in such a way that the product within won’t be overly exposed to the environment or fingers on application. She noted that with the hand sanitizer category surging, development is needed in the area of additional functionalities, such as moisturizing properties and more hygienic designs for portable products.

    Kim adds that “beauty from within” developments to help with immunity should not be delayed. She zeroed in on vitamin C and ginseng as excellent candidates in product applications as the skin is the first defense against toxins and bacteria. Furthermore, as mask wearing becomes a daily necessity, hair and eye makeup will be the primary focus, while lip care, not lip color, products will enjoy an increase in sales.

    The Mark of Clean Beauty

    Clean beauty is described as a non-toxic product, considered safe regardless of its origin and without a long, ever-evolving list of ingredients linked to harmful health effects. The consumer associates this category with green beauty, cruelty-free products and organic ingredients, according to Mintel Senior Beauty Analyst Hwa Jun Lee.

    Noteworthy mentions in this area include Happy Bath, a bodywash housed in a colorless container made of plant-derived plastic, Innisfree’s insistence on natural and ocean-safe ingredients and Amorepacific’s Plastic Zero policy, which calls for recycling at least 100 tons of plastic bottles every year for the next three years. According to Jun Lee, the nine “no-nos” of harmful ingredients include sulfates, silicones, parabens, EDTA, PEC, phthalate, chemical sunscreen, gluten and animal-derived ingredients. Safer alternatives include bio-surfactants, natural emollients, gentle preservatives, natural chelating agents, bio-solubilizers, bio-plasticizers, mineral sunscreen, gluten-free compounds and vegan ingredients.

    Meanwhile, Kim reports there to be new Ministry of Food and Drug Safety (MFDS) standards for natural and organic cosmetics in South Korea. Under the Natural Cosmetics Act, only certified products can be marketed as natural or organic and any extra substances, chemicals or artificial ingredients have to be less than 5% of a product’s total content.

    The manufacturing process of the ingredient should be simple and the original quality must be maintained without any contamination. Prohibited items with packaging include PVC or polystyrene foam and manufacturers are required to have documents to prove a product is organic.

    Innovation

    During the crisis, many cosmetic companies kicked into high gear to develop solutions. Many launched portable hand sanitizing sprays, wipes and gels with moisturizing properties. According to Kim, sales increased for moisturizing products, hand and foot care by 127% and serum and oils by 126%. Moreover, it’s a “trouble care” category that will see a significant rise in sales as more consumers worry about skin problems with the long-term use of masks, according to Kim.

    Meanwhile, the likes of Kolmar Korea was anticipating what the consumer will need in the “new normal” post-lockdown, developing a color cosmetic product that minimizes the removal of makeup when wearing a mask. The technology features a coating powder with strong properties said to repel oil and moisture. Kolmar says the powder acts as a shield, preventing moisture or grease from penetrating the makeup.

    In April, Amorepacific introduced its first personalized hydrogel mask using 3D printing technology for its skin care brand, Iope. According to the cosmetics giant, the mask can be tailored to the individual’s facial structure and skin conditions thanks to a smartphone app which can instantly measure the user’s facial dimensions to print their personalized mask.

    The 3D printer utilizes a cartridge-based module that ensures hygienic and efficient use of the liquid-type hydrogel material, according to Amorepacific.

    E-commerce Booms

    The pandemic has increased everyone’s vocabulary. “Untact” marketing, a phrase adopted by South Koreans, refers to marketing strategies that do not require face-to-face or personal contact with consumers to execute. With social distancing, this has become even more popular as people prefer to shop online.

    During the crisis, Kim reports online cosmetics sales have increased 21.8% and mobile shopping by 31.1% to 8.1 trillion won (about $6.8 billion at current exchange rates). Coupang, a South Korean e-commerce group, is reportedly thriving having been given the opportunity to access a wider range of consumers who have previously preferred to shop in-store like the elder generation, thanks to them working from home and perhaps watching more YouTube.


    Michelle Yeomans
    Freelance Journalist
    Email: Michelle.yeomans@gmail.com

    Michelle Yeomans is an award winning multimedia journalist. She has been reporting on cosmetics industry movements in EMEA, US and Asia for five years and has won an award for her coverage of the complexities of operating in the Middle East. Michelle’s passion lies in tracking the beauty culture and trends of the Asia Pacific region. Ever the AV enthusiast, she also relishes the opportunity to create engaging video and podcast content for the B2B industry.
    Related Searches
    • Skin Care
    • Hair Care
    • Color Cosmetics
    • Personal Cleansers
    Related Knowledge Center
    • Hair Care
    • Skin Care
    • Personal Cleansers

    Related Notes From Asia

    • Functional Ingredients | Hair Care
      There’s Gold in Hair Oil Among Indian Consumers

      There’s Gold in Hair Oil Among Indian Consumers

      ...
      Michelle Yeomans, Freelance Journalist 02.02.21

    • Color Cosmetics | Personal Cleansers | Skin Care
      Live-Stream Shopping Lifts China’s Beauty Market

      Live-Stream Shopping Lifts China’s Beauty Market

      The impact of a second wave of cases in China on the beauty and personal care market is likely to be limited.
      Michelle Yeomans, Freelance Journalist 12.02.20

    • Color Cosmetics | Skin Care
      Taking Stock of Beauty Post-Pandemic

      Taking Stock of Beauty Post-Pandemic

      ...
      Michelle Yeomans, Freelance Journalist 08.03.20


    • Actives | Color Cosmetics | Functional Ingredients | Personal Cleansers | Pigments | Skin Care
      ‘Insta-bae’ Trend Impacts NPD

      ‘Insta-bae’ Trend Impacts NPD

      Instagram-friendly beauty products are in demand in Japan and Soth Kore
      Michelle Yeomans, Freelance Journalist 06.01.20

    • Actives | Functional Ingredients | Skin Care
      What (US) Women Want from Korean Brands

      What (US) Women Want from Korean Brands

      ...
      Michelle Yeomans, Freelance Journalist 02.03.20

    • Actives | Functional Ingredients | Skin Care
      ‘Clean’ Skin Care Segment Builds Momentum in Asia

      ‘Clean’ Skin Care Segment Builds Momentum in Asia

      ...
      Michelle Yeomans, Freelance Journalist 10.01.19


    • Actives | Color Cosmetics | Functional Ingredients | Skin Care

      Are the C-Beauty Brands Still on Women’s A-List?

      ...
      Michelle Yeomans, Freelance Journalist 08.02.19

    • Personal Cleansers | Skin Care

      Price Points Dictate Success For Beauty Device Players

      ...
      Michelle Yeomans, Freelance Journalist 06.03.19

    • Color Cosmetics | Functional Ingredients | Personal Cleansers | Skin Care

      K-Beauty Must Expand Its Reach

      ...
      Michelle Yeomans, Freelance Journalist 04.01.19


    • Color Cosmetics | Hair Care | Skin Care

      Telling Your Story On Social Media

      ...
      Michelle Yeomans, Freelance Journalist 02.01.19

    • Personal Cleansers
      Cosmeceuticals Meet Growing Demand

      Cosmeceuticals Meet Growing Demand

      ...
      Michelle Yeomans, Freelance Journalist 10.01.18

    • Color Cosmetics | Personal Cleansers | Skin Care
      J-Beauty Is Poised to Overtake K-Beauty

      J-Beauty Is Poised to Overtake K-Beauty

      ...
      Michelle Yeomans, Freelance Journalist 08.03.18


    • Actives | Skin Care

      New Acne Treatments Are ‘Spot On’ Consumer Needs

      ...
      Michelle Yeomans, Freelance Journalist 04.02.18

    • Skin Care
      Asia Leans Toward Premium Skin Care

      Asia Leans Toward Premium Skin Care

      ...
      Michelle Yeomans, Freelance Journalist 02.01.18

    • Color Cosmetics | Skin Care

      Korean Tensions Growing; Cosmetic Sales Falling

      ...
      Michelle Yeomans, Freelance Journalist 12.01.17

    Trending
    • Sunscreen On The Spot
    • L'Oréal Appoints Two To Executive Committee
    • BASF Achieves Palm Oil Commitment For 2020
    • Avon Launches Vegan Skin Care Line
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Cococare Appoints First Woman President
    • Ross Highlights Triple Shaft Mixers
    • Arm & Hammer Unveils Foot Wipes
    • Batiste Rolls Out Wonder Woman Dry Shampoo
    • Erno Laszlo Taps Carina Lau as Global Spokesperson
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login