08.02.21
Schaffausen, Switzerland
www.oriflame.com
Sales: $1.3 billion
Key Personnel
Alexander af Jochnick, chairman; Magnus Brännström, CEO and president; Michael Cervell, SVP-group strategy and business development; Thomas Ekberg, SVP and head of global business area Asia; Johan Rosenberg, SVP and head of commercial division; Antonia Simon-Stenberg, VP-sustainability, quality, packaging and direct procurement; Alexandra de Greck, VP-product marketing; Elena Aylott, VP-global employee experience; Emma Hågemo, VP-commercial division, Asia; Hrvoje Rein, global senior brand manager of wellness.
Major Products
Skin care, wellness, color cosmetics, fragrance, personal care, hair care and accessories.
New Products
Wellness by Oriflame supplements for men and women, Probi supplements; NovAge Skinergise; The One Stockholm Unlimited Ultra Fix Lipstick; Fragrances: Eclat Amour, Toujour, Infinita, Joyce, Debonair, Mister Giordani Aqua and All or Nothing; North for Men Subzero hair care; Baby O bath care, Beautanicals personal care.
Comments: Oriflame, founded in 1967, is a social selling beauty company operating in over 60 markets, with a diverse portfolio of Swedish, nature-inspired, innovative beauty and wellness products sold and marketed through approximately three million Oriflame Brand Partners. Today, around 98% of all orders are placed online, according to Oriflame.
Even though sales dropped 8% in 2020, Oriflame CEO and president Magnus Brännström is hopeful for the future. He said in the company’s annual report, “2020 was indeed a challenging year on many fronts and also a successful year with only a slight decline in local currency sales, strengthened profitability and much improved cash flow. We all faced the consequences of a pandemic that has affected people and businesses around the globe. We also met challenges from strong currency head winds, altered demand and product mix, together with supply chain constraints, which impacted sales negatively in certain product categories and markets. On the other hand, our initiatives to improve the group’s profitability and cash flow clearly rendered results, and Oriflame managed to deliver stable sales in local currency with strengthened profitability. Our strategic transformation from offline to online, which took off many years ago, equipped us well for the real acceleration in digitalization that took place last year.”
He continued, “The digital transition over the years has gone smoothly, with increased speed in 2020, and we are today a truly online social selling company. The next stage of our journey is to make sure we develop and communicate the performance of our products, with an ambition to offer a great business opportunity, combined with a healthy and sustainable lifestyle. The strategic product categories Skin Care and Wellness continued to be the largest contributors to sales—despite supply constraints and specific market challenges.”
www.oriflame.com
Sales: $1.3 billion
Key Personnel
Alexander af Jochnick, chairman; Magnus Brännström, CEO and president; Michael Cervell, SVP-group strategy and business development; Thomas Ekberg, SVP and head of global business area Asia; Johan Rosenberg, SVP and head of commercial division; Antonia Simon-Stenberg, VP-sustainability, quality, packaging and direct procurement; Alexandra de Greck, VP-product marketing; Elena Aylott, VP-global employee experience; Emma Hågemo, VP-commercial division, Asia; Hrvoje Rein, global senior brand manager of wellness.
Major Products
Skin care, wellness, color cosmetics, fragrance, personal care, hair care and accessories.
New Products
Wellness by Oriflame supplements for men and women, Probi supplements; NovAge Skinergise; The One Stockholm Unlimited Ultra Fix Lipstick; Fragrances: Eclat Amour, Toujour, Infinita, Joyce, Debonair, Mister Giordani Aqua and All or Nothing; North for Men Subzero hair care; Baby O bath care, Beautanicals personal care.
Comments: Oriflame, founded in 1967, is a social selling beauty company operating in over 60 markets, with a diverse portfolio of Swedish, nature-inspired, innovative beauty and wellness products sold and marketed through approximately three million Oriflame Brand Partners. Today, around 98% of all orders are placed online, according to Oriflame.
Even though sales dropped 8% in 2020, Oriflame CEO and president Magnus Brännström is hopeful for the future. He said in the company’s annual report, “2020 was indeed a challenging year on many fronts and also a successful year with only a slight decline in local currency sales, strengthened profitability and much improved cash flow. We all faced the consequences of a pandemic that has affected people and businesses around the globe. We also met challenges from strong currency head winds, altered demand and product mix, together with supply chain constraints, which impacted sales negatively in certain product categories and markets. On the other hand, our initiatives to improve the group’s profitability and cash flow clearly rendered results, and Oriflame managed to deliver stable sales in local currency with strengthened profitability. Our strategic transformation from offline to online, which took off many years ago, equipped us well for the real acceleration in digitalization that took place last year.”
He continued, “The digital transition over the years has gone smoothly, with increased speed in 2020, and we are today a truly online social selling company. The next stage of our journey is to make sure we develop and communicate the performance of our products, with an ambition to offer a great business opportunity, combined with a healthy and sustainable lifestyle. The strategic product categories Skin Care and Wellness continued to be the largest contributors to sales—despite supply constraints and specific market challenges.”