07.05.22
The pandemic is no longer top-of-mind for consumers. But they’ve still got plenty on their minds. And a crop of new issues is having an impact on the household and personal products industry.
Even before consumer buying patterns returned to normal, and shoppers returned to stores, marketers and their suppliers were hit with soaring raw material costs driven, in part, by supply chain issues. Then came the War in Ukraine, and most companies in our industry responded by exiting Russia in a sign of solidarity against the invasion. All of these issues have roiled global household and personal product markets. Roiled, but the industry remains on a roll. According to Euromonitor International, global sales of household and personal products rose 3.5% last year to $715 billion.
In The Top 50, our annual look at the largest US players in the household and personal products industry, nearly every company took time to detail price increases that they plan on passing on to consumers. Most are in the 8-12% range. Of course, no one is saying when prices will come down. In fact, there’s growing concern that the US and other economies may be entering a recession. History tells us, of course, that the household and personal products industry fares much better than others when economies dip.
Since we’ve started publishing The Top 50 in 1978, Procter & Gamble has always been ranked No. 1. Times change, but not the top spot on our list. Coming in at a distant No. 2 is The Estée Lauder Companies. But there has been some movement among The Top 50. L Brands is no longer. As a result, Bath & Body Works and Victoria’s Secret are stand-alone companies that made our list. New is Orveon, which owns brands such as Bare Mineral, Laura Mercier and Buxom. Also new are Oddity and Maesa.
We hope you enjoy this edition of The Top 50. If you think your company belongs here, reach out. And, of course, be sure to read the August issue of Happi, which includes the International Top 30—our list of the biggest players in the global household and personal products industry with headquarters outside the US.
1. Procter & Gamble
Cincinnati, OH $57.0 billion
2. Estée Lauder
New York, NY $16.2 billion
3. Colgate-Palmolive
New York, NY $14.1 billion
4. SC Johnson
Racine, WI $11.0 billion
5. Bath & Body Works
Columbus, OH $7.9 billion
6. Johnson & Johnson
New Brunswick, NJ $7.7 billion
7. Ecolab
St. Paul, MN $6.3 billion
8. Church & Dwight
New Brunswick, NJ $4.8 billion
9. Coty
New York, NY $4.6 billion
10. Clorox
Oakland, CA $4.1 billion
11. Amway
Ada, MI $3.5 billion
12. Mary Kay
Addison, TX $2.8 billion
13. Diversey
Fort Mill, SC $2.6 billion
14. Young Living
Lehi, UT $2.2 billion
15. Revlon
New York, NY $2.0 billion
16. Nu Skin
Provo, UT $1.6 billion
17. Rodan+Fields
San Francisco, CA $1.5 billion
18. Jeunesse
Lake Mary, FL $1.3 billion
19. Victoria’s Secret
Columbus, OH $1.2 billion
20. (tie) Scentsy
Meridian, ID $1.0 billion
20. (tie) Senegence
Foothill Ranch, CA $1.0 billion
20. (tie) Zep
Atlanta, GA $1.0 billion
23. John Paul Mitchell Systems
Beverly Hills, CA $925 million
24. Neora
Farmers Branch, TX $820 million
25. No. 7 Beauty Company
Deerfield, IL $750 million
26. Edgewell Personal Care
Shelton, CT $716 million
27. Newell
Atlanta, GA $712 million
28. Melaleuca
Idaho Falls, ID $700 million
29. The Carlyle Group
Washington, DC $684 million
30. PDC Brands
Stamford, CT $674 million
31. Alcora
Miami, FL $632 million
32. Olaplex
Santa Barbara, CA $598 million
33. Orveon
New York, NY $571 million
34. Luminex
Cincinnati, OH $550 million
35. WD-40 Company
San Diego, CA $448 million
36. Markwins
City of Industry, CA $420 million
37. Combe
White Plains, NY $405 million
38. ELF Beauty
Oakland, CA $392 million
39. (tie) Gojo
Akron, OH $370 million
39. (tie) Jafra
Westlake Village, CA $370 million
41. Guthy-Renker
El Segundo, CA $369 million
42. Forma Brands
Los Angeles, CA $350 million
43. L Catterton
Greenwich, CT $330 million
44. Prestige Brands
Tarrytown, NY $320 million
45. Tupperware
Orlando, FL $286 million
46. Oddity
New York, NY $268 million
47. Anastasia
Beverly Hills Los Angeles, CA $250 million
48. Luxury Brand Partners
Miami, FL $249 million
49. Maesa
New York, NY $241 million
50. Spartan
Maumee, OH $205 million
Even before consumer buying patterns returned to normal, and shoppers returned to stores, marketers and their suppliers were hit with soaring raw material costs driven, in part, by supply chain issues. Then came the War in Ukraine, and most companies in our industry responded by exiting Russia in a sign of solidarity against the invasion. All of these issues have roiled global household and personal product markets. Roiled, but the industry remains on a roll. According to Euromonitor International, global sales of household and personal products rose 3.5% last year to $715 billion.
In The Top 50, our annual look at the largest US players in the household and personal products industry, nearly every company took time to detail price increases that they plan on passing on to consumers. Most are in the 8-12% range. Of course, no one is saying when prices will come down. In fact, there’s growing concern that the US and other economies may be entering a recession. History tells us, of course, that the household and personal products industry fares much better than others when economies dip.
Since we’ve started publishing The Top 50 in 1978, Procter & Gamble has always been ranked No. 1. Times change, but not the top spot on our list. Coming in at a distant No. 2 is The Estée Lauder Companies. But there has been some movement among The Top 50. L Brands is no longer. As a result, Bath & Body Works and Victoria’s Secret are stand-alone companies that made our list. New is Orveon, which owns brands such as Bare Mineral, Laura Mercier and Buxom. Also new are Oddity and Maesa.
We hope you enjoy this edition of The Top 50. If you think your company belongs here, reach out. And, of course, be sure to read the August issue of Happi, which includes the International Top 30—our list of the biggest players in the global household and personal products industry with headquarters outside the US.
1. Procter & Gamble
Cincinnati, OH $57.0 billion
2. Estée Lauder
New York, NY $16.2 billion
3. Colgate-Palmolive
New York, NY $14.1 billion
4. SC Johnson
Racine, WI $11.0 billion
5. Bath & Body Works
Columbus, OH $7.9 billion
6. Johnson & Johnson
New Brunswick, NJ $7.7 billion
7. Ecolab
St. Paul, MN $6.3 billion
8. Church & Dwight
New Brunswick, NJ $4.8 billion
9. Coty
New York, NY $4.6 billion
10. Clorox
Oakland, CA $4.1 billion
11. Amway
Ada, MI $3.5 billion
12. Mary Kay
Addison, TX $2.8 billion
13. Diversey
Fort Mill, SC $2.6 billion
14. Young Living
Lehi, UT $2.2 billion
15. Revlon
New York, NY $2.0 billion
16. Nu Skin
Provo, UT $1.6 billion
17. Rodan+Fields
San Francisco, CA $1.5 billion
18. Jeunesse
Lake Mary, FL $1.3 billion
19. Victoria’s Secret
Columbus, OH $1.2 billion
20. (tie) Scentsy
Meridian, ID $1.0 billion
20. (tie) Senegence
Foothill Ranch, CA $1.0 billion
20. (tie) Zep
Atlanta, GA $1.0 billion
23. John Paul Mitchell Systems
Beverly Hills, CA $925 million
24. Neora
Farmers Branch, TX $820 million
25. No. 7 Beauty Company
Deerfield, IL $750 million
26. Edgewell Personal Care
Shelton, CT $716 million
27. Newell
Atlanta, GA $712 million
28. Melaleuca
Idaho Falls, ID $700 million
29. The Carlyle Group
Washington, DC $684 million
30. PDC Brands
Stamford, CT $674 million
31. Alcora
Miami, FL $632 million
32. Olaplex
Santa Barbara, CA $598 million
33. Orveon
New York, NY $571 million
34. Luminex
Cincinnati, OH $550 million
35. WD-40 Company
San Diego, CA $448 million
36. Markwins
City of Industry, CA $420 million
37. Combe
White Plains, NY $405 million
38. ELF Beauty
Oakland, CA $392 million
39. (tie) Gojo
Akron, OH $370 million
39. (tie) Jafra
Westlake Village, CA $370 million
41. Guthy-Renker
El Segundo, CA $369 million
42. Forma Brands
Los Angeles, CA $350 million
43. L Catterton
Greenwich, CT $330 million
44. Prestige Brands
Tarrytown, NY $320 million
45. Tupperware
Orlando, FL $286 million
46. Oddity
New York, NY $268 million
47. Anastasia
Beverly Hills Los Angeles, CA $250 million
48. Luxury Brand Partners
Miami, FL $249 million
49. Maesa
New York, NY $241 million
50. Spartan
Maumee, OH $205 million