Tom Branna, Editorial Director02.01.23
The Society of Cosmetic Chemists Annual Meeting & Industry Showcase featured dozens of podium presentations. But not every innovative idea was unveiled onstage. In the aisles and meeting rooms of LA Live, suppliers highlighted the solutions that will drive new product development in 2023 and beyond. More than 50 companies exhibited during SCC76, which took place in Los Angeles last month. Novel raw material launches remain the lifeblood of new product development in the beauty industry.
Ashland’s cellulose is sourced from suppliers with active sustainability programs and implement zero deforestation business practices.
Ashland highlighted a range of novel materials during the annual meeting. Denise Costrini, global marketing director, walked attendees through several recent introductions. For example, Sensiva Go Natural Multifunc
Ashland’s cellulose is sourced from suppliers with active sustainability programs and implement zero deforestation business practices.
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