08.01.22
Leveraging 15 years of research into the skincare benefits of tea, Fresh Beauty has developed a breakthrough innovation with its new Tea Elixir Skin Resilience Activating Serum.
By extracting the power of an adaptive tea plant on the island of Mauritius and applying it to skin, the Tea Elixir Serum is scientifically proven to boost skin’s resilience and resistance to life stressors that lead to signs of aging.
For this new product, Fresh uncovered a cutting-edge technology capable of extracting the power of an adapted plant to harnesses the power of a new exclusive ingredient that works with the skin’s natural function to increase skin’s metabolism and deliver antioxidant protection. In a clinical study, 62% of participants said they had more visibly resilient skin, more than 75% experienced an increase in smoothness, over 75% increased glow, and over 58% more bounce.
Unique Tea Plant Story
The new unique tea plant on the island of Mauritius has adapted its genetic expression over 130 years to the island’s adverse growing conditions (volcanic soil, tropical climate, low altitude) to grow the phytocompounds, such as polyphenols and citrate, necessary to survive and thrive on Mauritius. This tea plant is proven to be 2.65 times more concentrated in adaptive phytocompounds than ordinary tea. These adaptive phytocompounds are linked to skin resilience and can help skin function at its full potential.
Through a cutting-edge extraction process informed by over 30 years of research and epigenetic science, Fresh was able to capture the Mauritius tea plant’s adaptive phytocompounds to produce a new, fresh exclusive ingredient - Adaptive Phytocompound Tea (APT) Technology. The exclusive APT Technology works with the skin’s natural function to increase skin’s metabolism by +44% and deliver antioxidant protection. By extracting the power of this resilient plant and applying it to skin, Tea Elixir Serum is scientifically proven to boost skin’s resilience and resistance.
Harnessing APT Technology
Fresh’s exclusive APT Technology is a powerful technology that activates skin’s youthful resilience, leaving it soft, plumped, and smooth with a healthy glow.
APT Technology is concentrated in powerful adaptive phytocompounds, such as polyphenols and citrate. Thanks to its richness in citrate, APT Technology works with the skin’s natural function, proven to jumpstart skin’s metabolism [skins power source] by boosting key regulators of skin metabolism by +44%. This gives skin cells the power to boost the synthesis of fatty acids and essential structural proteins (elastin, collagen and fibrillin). As a result, the skin barrier is strong, the skin elasticity is improved, the skin structure looks fuller and fine lines and wrinkles are less visible.
Additionally, thanks to its richness in polyphenols, APT Technology provides antioxidant protection, the skin is protected from damaging free radicals. The skin is resilient, leaving it strong and stable even in stressful conditions.
Concentrated in adaptive phytocompounds (citrate and polyphenols), APT Technology works with the skin’s natural function to increase skin metabolism’s key regulators by +44% and deliver antioxidant protection from free radical damage.
Citrate boosts skin’s metabolism, resulting in a stronger skin barrier, improved elasticity and a fuller skin structure. Polyphenols provide antioxidant protection, defending against oxidative damage, even in stressful conditions, for smoother skin texture and minimized lines.