“Natural.” “Sustainable.” “Innovative.” Yesterday’s buzzwords are today’s new norm in the beauty industry. And as a formulator, you know that you need to stay one step ahead. So, if you’re looking to meet the increasing demand for more natural, eco-conscious beauty products that also deliver superior functionality and enhanced aesthetics, then AAK (stand 109) can help.

AAK Personal Care develops and manufactures high-performance, value-adding, botanically-derived emollients for the global beauty and personal care industry. AAK maintains that its specialist lipid expertise and technological knowledge are unparalleled, with its name a byword for excellence. AAK's portfolio of sustainably sourced innovations pushes the boundaries of possibilities, enabling the creation of safe, stable, sophisticated formulations that offer a new take on the meaning of natural. Customers, and beauty consumers around the world, are not prepared to compromise on product performance to meet their sustainability goals—by partnering with AAK, you won’t have to.

More info: Vito Cataldo, AAK Personal Care; Tel: 732-259-8429,
Email: personalcare.us@aak.com; Website: aakpersonalcare.com