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IMCD Beauty & Personal Care Launches Biotech Beauty


Visit booth 453 to learn more about seven new market-ready skin care and hair care prototypes.

IMCD US, LLC debuts its new brand strategy, “Shaping Tomorrow’s Beauty” with the launch of its Biotech Beauty concept. Visit booth 453 to see seven new market-ready prototypes that stand on the four pillars of the concept: biomimetics, artificial intelligence, hybridization and sustainable solutions. 
“As sustainability continues to evolve, we strive to shape tomorrow’s beauty though our technical expertise and the development of trend-forward formulations,” said Danielle Wheeler, Americas technical director, IMCD. “We want our booth visitors and customers to explore the evolution of sustainability through our new Biotech Beauty concepts that offer improved efficacy, reduced package waste, minimalized or no Water use, and more, for a truly sustainable experience at our first major show on the West Coast in nearly two years.”
The IMCD Biotech Beauty prototypes include:
  • CBD Skin Calming Pearls – encapsulated cannabidiol serum 
  • Cleansing Cubette-to-Crème Shampoo – water-free shampoo crushable tablet that turns into a cream shampoo
  • My Skin True Biotic Crème – probiotic single dose body cream
  • AgeRepair Serum Bär – anhydrous serum with multiple well-aging benefits
  • Instant Amino Shampoo – dissolvable packaging, water-free minimal waste shampoo powder
  • Smoothing Shampoo Bär – minimal package, high foaming smoothing shampoo bar
  • Smoothing Conditioner Bär– minimal package, smoothing conditioner bar
More Info: IMCD,