New at In-Cosmetics North America this week is JPitch, a Johnson & Johnson Innovation initiative that invites early stage entrepreneurial companies or startups with game-changing, transformative consumer or beauty technology innovation to pitch their idea/solution live at the event. Specifically, J&J is looking for: Devices & Diagnostics, Personalization, Therapeutics Solutions, Outdoor Care (adult & infant), Sleep Aids or Monitoring, Microbiome (adult & infant) and Active Naturals (adult & infant).

Select finalists get three minutes to present its solution and unique selling proposition to an executive panel of judges from Johnson & Johnson Innovation’s team of R&D and business experts. At the end of the day a winner will be announced and awarded a financial contribution of $5,000 and gain access to the company’s experts. Visitors are welcome to watch the pitches during the event.


JPitch will take place on October 11 from 3:10pm to 5:40pm.


To learn more about partnering with Johnson & Johnson, click here.