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Lipotrue Opens US Office


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Lipotrue is delighted to announce the opening of a US office, Lipotrue Inc., in New Jersey with Robert Bird as managing director. This strengthens Lipotrue’s foothold in the US market, by providing a more convenient, efficient touch-point for customers based in the United States, and also supporting the rapidly growing business in the American cosmetic market, according to the company. The opening of this new head office completes the first stage in establishing a US presence, which in the near future will be followed with the launch of a complete US commercial organization.

As managing director, Bird will be responsible of the brand-new LipoTrue Inc., including all its operations and leading the US team that will be build up in the future. Bird has a wide experience in the cosmetics industry, where he worked in leading companies in the US, providing him with a deep knowledge of the market.  

More info: Lipotrue Inc., Tel: +1 (732) 839-2761; Email:; Website: