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ICMAD To Speak About Indie Brand Issues & Strategy


Panel sessions on Oct. 18 will address key issues for businesses.

On Thursday Oct. 18, ICMAD (booth D51) president and CEO Pamela Busiek is scheduled to speak on a panel of beauty industry veterans and ICMAD member companies including Chris Hobson, CEO and president, Iontera (Patchology), Craig Weiss, president, Consumer Product Testing Co. and Sharon Blinkoff, general counsel, Locke Lord LLP. The panels will provide expert and legal advice on FDA registration requirements and regulations as well as go-to-market strategy and distribution tips.

The two 45-minute sessions are:
• How-to's for Indie Brands: from inception to concept (Thursday, Oct. 18, 12:30 - 1:15 pm)
This session will educate attendees on discovering the best way to set up their businesses at the inception stage and secure future investment funding while providing expert legal advice on FDA registration requirements, regulations and labeling including claims on packaging. 
• Business Success Insight for Indie Brands: from concept to market including distribution (Thursday, Oct. 18 from 1:30 p.m. to 2:15 pm)
This session will discuss product testing and how it serves as one of the primary keys to success in the beauty industry, as well as effective and logical methods of conducting and utilizing product testing within the product development process.
“Attending and participating in events such as in-cosmetics North America are crucial for industry veterans and beginners alike who strive to stay up-to-date with the most recent beauty trends and products. What's special about this show is that it's not just about networking; participants are treated to a hands-on, interactive experience with the newest ingredients and products coupled with invaluable insights from industry veterans through multiple educational sessions,” said Busiek. “The in-cosmetics show is one ICMAD looks forward to being part of each year and sharing our collective knowledge with established and Indie brands.”