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Raft of Launches at In-Cosmetics Latin America


Next year's show set for Sept. 18 & 19 in São Paulo.

As the cosmetics industry gathers in New York this week, organizers of In-Cosmetics Latin America are celebrating a resounding success, with a record number of innovations launched at the show’s fifth edition in Brazil’s São Paulo’s Expo Center Norte.

According to Reed, the event also welcomed 80% of the 15 largest international suppliers, which, between them, showcased more than 160 brands from 22 countries. Global suppliers, including Clariant, DSM, Ashland, Silab, Symrise, Givaudan, Chemyunion and Lonza all highlighted their latest breakthrough technologies. Among the most popular new ingredients on display was Campo Pearl Extract, an additive for moisturizers, whiteners, reparatives and UV protection. China-based Fencham Biotek also showcased its new range of natural products, such as alkyl polyglucoside."Usually, projects are born at the show to be developed over the next 12 months, but we closed deals at In-Cosmetics Latin America this year," said Beatriz Fabbrini de Godoy, marketing manager at Chemspecs. ""We set up appointments to meet with customers and had a lot of positive conversations. We didn’t expect to see so many visitors from the north and northeast regions, so it was brilliant to have a diverse mix of professionals to the stand.”

The premier event in the region’s beauty ingredients calendar attracted a total of 4,844 visitors. The geographical spread of visitors also rose, with around 25% travelling from outside São Paulo. Areas including Minas Gerais, Paraná, Santa Catarina, Espírito Santo, Ceará, Alagoas, Federal District and Amazonas, among other estates in Brazil, were represented, while 7% of visitors journeyed from countries such as Argentina, Colombia, Mexico and Ecuador.

"Once again in-cosmetics Latin America has delivered a show-stopping exhibition. Product formulators, marketers and ingredients professionals were given unsurpassed insight and hands-on product knowledge, while ingredients suppliers were able to present their latest innovations to an engaged, expert audience of potential customers," explained Daniel Zanetti, exhibition director, In-Cosmetics Latin America. "Latin America is an increasingly important market for the personal beauty and skincare industry, so it’s vital for brands and manufacturers to understand what makes it tick and how they can meet the expectations of an informed consumer base that is hungry for innovation.”

The Spotlight On area,sponsored by Chemyunion with Beautystreams as a media partner, focused on some of the biggest industry trends: Haircare actives, anti-aging and formulation, chosen for their importance to the future of the Latin American beauty sector. Each featured both ingredients and finished formulation displays that were curated to help inspire the next wave of products to hit the market. Sérgio Gonçalves, marketing director of Chemyunion, said that the area was in synergy with his company and both were “inspiring innovation.”

Elsewhere, the Regulations & Testing Zone offered a simplified look at what can be a complicated area for manufacturers. It included a selection of innovative exhibitors, including Pharmilab, Interlab and Allergisa, all of which showcased state-of-the-art testing facilities, as well as talking visitors through current and coming regulations.

In-Cosmetics Latin America this year offered the most comprehensive education programme in the event’s history, including the brand-new two-hour Regulations Conference, in partnership with the Council of the Cosmetic, Personal Care and Home Care Industries (CASIC) of Latin America.

Taking to the stage for the keynote speech was Luciana Santi, Vice President, CASIC. Her presentation looked at the importance of regulatory frameworks for the fast-growing Latin American cosmetics industry and technological and innovation advances. Next on stage was Roseli Mello, director of innovation at Natura, who discussed cosmetic innovation and sustainable use of socio-biodiversity from her company’s perspective.

With the highest-ever attendance at the educational aspects of the show, visitor feedback was positive. Vicente Sanford, operations manager of WU Indústria e Comércio de Cosméticos, said innovation was the highlight of In-Cosmetics Latin America.

"We attend the show every year because we are always looking for ways to differentiate ourselves in the market and the show helps us by enabling us to meet suppliers and source raw materials with new benefits,” said Sanford.

The wealth of educational tips and advice on offer was paramount for Marisa Lima, coordinator of Fareva, who said that In-Cosmetics Latin America is essential for scientific development in the industry.

"There were plenty of interesting formulations on display and it was so useful to be able to connect with the suppliers and learn about their latest work as it is essential for our day to day,” she said.

The event’s Innovation Zone showcased 28 of the most exciting active and functional ingredient launches. Gattefossé used the platform to launch its Definicire product, a 100% natural active texturizing agent, based on functionalized jojoba and sunflower seed waxes, that recreates the hair protective lipid layer. It significantly increases hair hydrophobicity, guaranteeing frizz and volume control, curl definition under high humidity and enhanced hair smoothness.

“In-Cosmetics Latin America is the only show in which we participate in Brazil," said Amanda Pimentel, business manager, Gatefossé Brazil. "We have been a loyal customer since the first edition and this year was our best experience with many meetings with visitors from outside São Paulo and from different Latin American countries. The show is so strategic for us that this is the first time we are launching a global ingredient in Latin America at the show.”

There were plenty of innovative new launches with Chemyunion bringing ThermoShield, a heat-protecting active that entraps water inside hair fibres and forms a protective coat; and Symrise Aromas e Fragrancias showcasing Hydrolite 5 Green, a multifunctional ingredient manufactured from renewable raw materials from sugar that hydrates the skin and boosts the efficacy of active ingredients used in cosmetic formulations.

The Innovation Zone Awards went to:
• Gold—Givaudan for anti-aging PrimalHyal Ultrafiller;
• Silver—IFF-Lucas Meyer Cosmetics for Greyverse; and
• Bronze—Rahn AG for Seboclear MP.

The Spotlight On Awards crowned more winners with Chemyunion taking gold for its Make Up Eraser, which was developed in response to the on-the-go trend. Angus Chemical Company won silver with its DMAMP Ultra PC while IFF-Lucas Meyer Cosmetics won bronze for Greyverse. Lastly, Lubrizol took away the coveted Innovation and Technology in Cosmetics, Toiletries and Fragrances (ITEHPEC) Innovation Award for its Fensebiome peptide, which was developed to reinforce vulnerable urban skin to help it face modern life.

This year’s Fragrance Trail offered a feast for the senses, introducing visitors to the premier fragrance houses, producers and distributors of raw materials and extracts, such as Sensient, Givaudan, Phytoessence, Symrise and Tovani. Expert formulation advice was on hand, alongside insight into regional differences in scent preferences, making it the ideal platform for R&D teams to source aromatic components for new skin care and beauty products.

The Marketing Trends Theatre played host to numerous leading trends forecasters who highlighted the latest consumer preferences from both international and regional perspectives. Among the experts who presented were Mintel’s Global Haircare Analyst Andrew McDougall and Senior Analyst, Beauty & Personal Care, Juliana Martins. They offered an in-depth examination of trends impacting the industry now and those set to influence the future. McDougall discussed how brands can take inspiration from the way the microbiome is being addressed in the skincare category and adapt this for hair and scalp formulations, while Martins took a closer look at future beauty trends from across the globe that are set to influence Latin American beauty in the coming years. She cited stick makeup formats, in particular, in response to consumer demand for convenient products that can be used anytime, anywhere.

Understanding routes to market is also paramount for brands and manufacturers. Helping In-Cosmetics visitors to do this was John Jiménez, senior exploration scientist at Belcorp, who talked delegates through the launch of Amazon’s new Indie Beauty Shop and what the rise of indie beauty might mean for Latin America.

Meanwhile, dozens of technical seminars, with topics ranging from detox hair products to human microbiome—ensured beauty professionals left the show with a wealth of knowledge and new formulation techniques under their belts. ITEHPEC also hosted two popular half-day paid-for technical workshops, focusing on the transformation of the cosmetic, toiletry and fragrance sectors.

In-Cosmetics Latin America will return September 18 & 19, 2019 at Brazil’s São Paulo’s Expo Center Norte. For more information visit