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In-Cosmetics Returns to New York City


A stellar lineup of free seminars and more.

In-Cosmetics North America takes place this week, October 23 and 24, at the Javits Center in New York City. According to Reed Exhibitions, as the region continues to provide a wealth of opportunities for both leading legacy players and emerging indie brands to innovate and expand, In-Cosmetics North America offers R&D professionals, chemists, indie brand owners and marketers across the NPD value chain the opportunity to gain inspiration from industry-leading experts, source innovative ingredients, engage and connect with international suppliers and discover the latest industry trends. 

In-Cosmetics North America’s free educational program returns this year with a stellar speaker lineup of industry experts talking about some of the hottest consumer and market trends influencing the next wave of personal care products. From Marketing Trends Theater Sessions to the Technical Seminars, this two-day event promises to deliver world-class opportunities to gain invaluable insights, knowledge and up-to-the-minute understandings of the market to ensure your NPD meets the needs of today’s modern savvy consumer, according to Reed.  The extensive Marketing Trends program covers a host of topics from putting the spotlight on; designing the future of cosmetics based on macro-trend influences, to skin care consumer trends. 

Currently one of the biggest skin care trends in North America is CBD and it is set to remain the largest regional market1 as the global CBD skin care market is expected to expand 33% CAGR between 2019 and 2027. Tapping into this burgeoning trend and offering visitors an all-important insight into how consumers are using it and what opportunities it presents, Adam Miron, co-founder and chief brand officer at Hexo, will explore CBD, and what is driving consumer interest in the CBD-cosmetics space.
In another nod to skin care Denise Herich, co-founder and managing partner of The Benchmarking Company, takes a look at consumer behaviors in the US, reviewing skin care trends through the eyes of the customer based on focused customer intelligence and feedback. With the FDA introducing new regulations earlier this year2 David Tyrrell, PhD, global skin care analyst at Mintel tackles sun care reinvented. Backed up by the statistics, Tyrrell will reveal new and evolving sun care themes expected to propel consumer engagement and sales including; sun care that focuses on optimal product benefits through simplification, new entries in hybrid skin/suncare to offer preferred multifunctional benefits and convenience, an explosion of new and old brands offering sun protection for women of all skin tones, and a push of synbiotics.
With the rise of internet retailing significantly impacting the beauty industry and becoming the fastest growing channel for beauty and personal care sales over the past five years, Kayla Villena, senior analyst, beauty and fashion at Euromonitor International, will answer the question all marketers want to know: Where do consumers shop for beauty? She will offer invaluable and detailed consumer insights including key distribution trends, to help cosmetics brands refine their retail strategies in the US. Delivering foresight into the future, Sarah Jindal, senior innovation and insights analyst, beauty and personal care at Mintel will present a session on the future of retail, looking at the three main pillars within retail and how we expect them to play out across regions, including the evolution of consumer interaction and relationship-building.

In a first of its kind at an in-cosmetics North America seminar, Neuroscientist and Mind-Body Expert, Dr. Claudia Aguirre, will illustrate the links between cosmetics behavior, social cognition and reality perception in Make-up your mind: emotions and cognition in the age of virtual beauty. Also exploring the role expression and emotion plays in beauty, CEO/Owner of BeautyEdge LLC and advisor to this year’s show, Cherie Buziak will tackle expressive beauty without boundaries. 
As a new industry advisor to In-Cosmetics North America this year, CEO of The Young Group, Karen Young, will examine Beauty and clean living – how is the cosmetics industry adapting to this trend? In this presentation, Karen will explore the macro trend of ‘clean’ living within the beauty industry and how consumers are demanding more natural ingredients in turn, forcing the industry to re-evaluate every step of the supply chain. 
Talking Technical
The program of ever-popular Technical Seminars will explore the practical and technical elements of new product development, giving visitors an exclusive insight into the application of the latest ingredients on the market. 
Complementing Karen’s presentation on the Clean Beauty trend and tapping into demand for natural products, Brittany Pease, Applications Chemist at Inolex (Univar Solutions), will examine formulating high performance natural products. Brittany will highlight natural preservative and silicone alternatives, and new innovative technologies that deliver on key product claims and benefits that consumers are looking for.
Delving into the hot topic of Blue light, pollution and UV: how a natural molecule fights urban skin stress, Annika Leschner, senior global sales and marketing manager Cosmetics & Personal Care at bitop, will discuss extremolytes - natural, highly effective stress protection actives – and how they are clinically proven to aid anti-ageing benefits, repairing and protecting skin from urban stress factors such as PM, UV and blue light. 
When water stops being water, amazing things happen, according to Zoia Lascu, Senior Account Manager at Lipotec USA, Inc. – Lubrizol. She will deliver a technical seminar on Stevisse advanced botanical ingredient - one of the latest ingredients developed through Phenobio subcritical water technology. The ingredient is a stevia leaf-based extract from organic leaves that entails a retinoid-like mechanism, helping minimize the appearance of wrinkles for younger-looking skin.
Hands-on Learning

Up-and-coming and experienced formulators will be able to gain first-hand experience and learn the secrets to creating winning formulations at the interactive and free-to-attend Formulation Lab hosted by the show’s new official technical advisor Mark Chandler. 
Several sessions will be available to visitors, including one on Cold process AHA face cream from Craig Queen, applications development manager at Univar Solutions. During the lab session, attendees will use Dow Aculyn Siltouch Rheology Modifier, designed to work at lower pH to formulate a cold processed face cream that is mild and helps to rejuvenate the skin’s appearance. 
The Formulation Challenge returns in 2019 to showcase the new product development process from start to finish and giving leading manufacturers the chance to battle it out for this year’s title. New technical advisor, Mark Chandler, will set this year’s challenge, joined by returning Judge Sarah Jindal on the day to select the winning product. Working with a mystery box of ingredients, competitors will have just 90 minutes to formulate a marketable product. In last year’s hotly contested competition, Shiseido beat the likes of Unilever, Johnson & Johnson and Colgate-Palmolive to take the crown. 

As one of the most sought-after areas of the show, the Innovation Zone – sponsored by Mibelle Biochemistry - returns to in-cosmetics North America in 2019 to showcase the most innovative raw materials in the personal care market launched within the last eight months. Offering a hands-on experience, visitors will have the opportunity to test  product effectiveness at the formulation displays and gain inspiration for  future product launches and formulations. 
The Innovation Zone will also see the return of the popular Mintel Live Demonstrations. Using the latest research to investigate some of the biggest trends in beauty, the sessions will engage all of the senses, providing visitors with a chance to interact with some of the world's most innovative personal care products.
Offering access to the biggest innovators in the field, the Sensory Bar returns this year with a brand-new partnership with Peclers Paris. Each day, they will offer two 30-minute presentations on key beauty trends including Psyche Tech – how science and nature can aid innovation and encourage progress – and Origins – exploring Oceania as the home of fascinating cultures and traditions. Visitors can also see exhibitors demonstrate their expertise and put new makeup formulations to the test at the Make-Up Bar. The specialist area will help visitors to identify innovative pigments and technologies that deliver captivating and trend-setting color cosmetics products. 

For more information and to register, visit: