The Formulation Challenge will take place today at In-Cosmetics North America ofrom 3.45 to 5.15pm. This year’s challenge is run in association with and judged by Act Solutions Corp and Mintel. New technical advisor to the show, Mark Chandler, will set the challenge and pick the winning team alongside returning judge, Sarah Jindal of Mintel. Chandler will unveil the winner and runner-up at 6.00pm, shortly after the challenge finishes at the In-Cosmetics North America awards. 


The teams taking part will comprise of four R&D professionals and two marketers from the region’s top cosmetic and contract manufacturers. Last year’s contenders, Colgate-Palmolive, Johnson and Johnson and Swiss American CDMO, have all confirmed their places to take on returning title-holder, Shiseido.
 

Held in the Formulation Lab on the show floor, the teams will be given a product brief, mystery box of ingredients - many of which will be launched at the show – and just 90 minutes to demonstrate their expertise by developing both innovative and marketable cosmetic and personal care products.


Attendees at this year’s show are invited to watch the action unfold live at the show, or on the in-cosmetics Group Facebook page. More info: http://northamerica.in-cosmetics.com