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New Location: In-Cosmetics Looks to London

11.30.-1

Next year's event set for April 4-6, 2017.

After hosting the largest In-Cosmetics to date, Reed Exhibitions said plans are underway for In-Cosmetics 2017 which will be held in London, April 4-6, 2017.

During the Paris event, organizers unveiled a rebrand that is intended to reflect In-Cosmetics' position as the leading provider of ingredients events for the global personal care industry. Launched in 1990, In-Cosmetics has grown from one Europe-based show to five trade exhibitions and associated events, including its Formulation Summit, across the globe.

This year, In-Cosmetics events will run in France, the UK, South Korea, the US, Brazil and Thailand. The rapid growth of its portfolio during the past few years, Korea launched in 2015 and the inaugural North America event is due to launch this September, has inspired the group to refresh its visual brand identity. The biggest change for those familiar with the group’s logo is that, for the first time in its 26-year history, the Egyptian character has been removed. The group has also announced that its flagship European event, which relocates every year, will be renamed In-Cosmetics Global. This reflects the fact that almost three quarters of visitors are international, travelling from more than 100 countries.

“The Europe event has grown strongly in size and scope over the years. It now has a truly worldwide reach and, as such, we feel it warrants a global name tag," explained Lucy Gillam, director, In-Cosmetics Group.