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Pigments, Actives from Merck


View Smart Effects and more at stand F70.

Merck (stand F70) is presenting innovative pigments as well as new active ingredients and concepts for the cosmetics industry at In-Cosmetics. Smart Effects is Merck's new brand for the next generation of premium cosmetic effect pigments. "Effects of Light," "Revolutionize Performance" and "New Effects" will now be used as themes for the successive launches of new effect pigments that captivate consumers with their extraordinary effects and impressive properties, according to the company. They meet and set the latest cosmetics trends and are the first choice for high-quality cosmetic products.

The first product launched under this umbrella brand is Timiron Halo White, Merck's new effect pigment. It has been developed for personal care applications and is ideal to support trends like strobing, according to the company. The pigment gives creams, lotions, foundations and makeup products a natural shimmer that refines facial features and produces light effects and radiance precisely where sunshine illuminates a face on a summer day: on the forehead, nose, chin and cheekbones. Timiron Halo White is based on a synthetic mica substrate and is distinguished by the high purity of its exceptional frosty-white color.

Merck has added 13 new products to its RonaCare Essentials product line, so that manufacturers can meet international legal requirements and significantly accelerate their supplier qualification processes; with RonaCare Essentials, maximum product safety and analytical quality assurance go hand-in-hand with high batch-to-batch consistency and comprehensive documentation, according to Merck.

Products for hair, skin and dental care as well as for sun protection can be developed faster since comprehensive compendia will soon provide cosmetics manufacturers with all the necessary information and documentation on all products of the RonaCare, Eusolex, Oxynex and RonaFlair brands. They will include general product data, regulatory data, analytical data and safety instructions as well as details for manufacturing the respective product and information on its efficacy. These extensive collections will save manufacturers  time, money and resources, according to Merck.

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