Fighting Photoaging with Cherry Blossoms

04.12.16

Naturex promotes Cherry Blossom Eutectys at stand E70.

Naturex’s new Cherry Blossom Eutectys is sustainably sourced in the heart of Provence, less than 50 miles from Naturex’s processing facility. The fresh flowers, a by-product of cherry fruit cultivation, are carefully handpicked and follow a dedicated supply chain that insures full respect of sustainability recommendations, especially regarding the avoidance of chemical treatments, according to the company.


Cherry Blossom Eutectys has a proven anti-inflammatory effect, by inhibition of TNF-α release. Its antioxidant benefits also prevent oxidative stress and avoid any triggering of the DJ1-Nrf2 pathway. Cherry Blossom also has firming and regenerating effects as it increases collagen synthesis and inhibits MMP-1 release, which contributes to the repair of the Extra Cellular Matrix. Last but not least, Cherry Blossom extract helps to improve the skin barrier function by increasing cell-to-cell adhesion and cornification. To showcase the benefits of cherry blossom, Naturex has developed three new formulations: a face fluid, and hydrating face oil and a rejuvenating mask. 


More info: Naturex, Email: a.dauby@naturex.com; Website: www.naturex.com