Conair Crowned In Formulation Challenge

09.08.16

Team formulates an all-day moisturizer in 90 minutes.

At the close of first day of in-cosmetics North America in New York City last night, Conair Corporation scooped the Formulation Challenge Award after creating a new beauty product in just 90 minutes.
 
Conair competed against Johnson & Johnson, Unilever, Victoria’s Secret and Cosmetic Group USA.

Held in the event’s purpose-built lab, the brands and manufacturers were challenged to create a new product, using ingredients from a number of exhibitors.
 
Judged by The Institute of Personal Care Science and Mintel, Conair Corporation was crowned the first-ever winner, impressing the judges with its excellent all-day moisturizer product, which achieved top marks in both technical and marketing categories.
 
In a close second, Cosmetic Group USA was given the runner up prize for its urban skin care cream.
 
A spokesperson from Conair Corporation said: “We were very excited to be taking part in the Formulation Challenge. Innovation is our passion and we’re delighted that our team effort combined to make a product that really impressed the judges.”
 
After presenting the award, Belinda Carli, director at The Institute of Personal Care Science, noted, “Asking five finished product manufacturers to create a new product in such a short period of time was a difficult task. The results demonstrated just how creative an industry we work in. The in-cosmetics North America event is all about highlighting the ingredients that will help inspire a new generation of cosmetics and this competition showed just how exciting the future is.”