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Flash Cosmetics Pitch by J&J Innovation


Startups get to show their stuff on April 5.

Johnson & Johnson Innovation is launching Flash Cosmetics Pitch, a new opportunity for early stage startups with game-changing, transformative cosmetic science or beauty technology innovations to apply for an opportunity to pitch their innovation during In-Cosmetics Global. The event will take place on April 5, 3-5.30 pm.

A short list of companies will be invited to pitch their ideas to an exclusive panel of judges from Johnson & Johnson Innovation’s team of R&D and business experts live at the event. The pitching initiative is specifically looking for innovations that fit into six categories, anti-aging, devices, digital beauty, microbiome, naturals and personalization.

Flash Cosmetics Pitch is open to start-up cosmetic companies from across the world and provides a fantastic opportunity to present their new ideas to a range of industry experts and gain visibility for them. The start-up that delivers the most scientifically impressive pitch will be awarded a financial contribution of €5,000 and mentorship from Johnson & Johnson Innovation experts to help develop their idea further.

“We’re thrilled to be working with Johnson & Johnson Innovation to launch this exciting new concept at In-Cosmetics Global," said Cathy Laporte, exhibition director.  “Every year, thousands of new personal care products are launched. The competition is fierce, with brands fighting harder than ever before to increase their market share. Keeping pace with current market trends is essential, but manufacturers strive to create that unique, never-seen-before product that will set them apart.”

According to Laporte, Flash Cosmetics Pitch aims to identify truly unique and inspirational technologies from all corners of the globe that will inspire a new generation of consumer products.

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