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Innovation Inspired by Nature


IBR explains how to detoxify and protect skin at stand QQ21.

Air pollution, caused by industry, vehicle fumes, cigarette smoke and other sources, together with high energy sunlight (UV), are known to have a detrimental effect on skin and body, including wrinkles, pigmentation spots, disrupted skin barrier, overall dryness and skin imperfections. Pollution and smog are not a single substance, but are rather composed of a highly complex mixture of molecules and particles that are breathed in and absorbed through the skin.

A major unmet need of the industry is for effective, natural and safe means to protect the body and the skin specifically as our outer protective layer against pollution to which it is exposed daily. IBR (stand QQ21) has developed a multiple approach system that fights pollution and its related damage, protecting our skin and health from inside and out. The system includes:

1. Shielding - Reinforcing and strengthening the skin barrier,  protecting from and preventing the penetration of pollutants and UV.
2. Detoxifying - Activation of the skin's detoxification systems to neutralize pollutants and the harmful molecules that are breathed in or passed through the skin barrier.
3. Repairing and reversing pollution and sun-generated damage.

The suggested solutions are presented in the form of three products that come to address one or more aspects of protection, defence, prevention and repair. The products include:
IBR-Gapture is an aqueous jojoba leaf extract that reinforces and repairs the skin barrier, improves cell cohesion, keeps moisture in and pollutants out.

IBR-Pristinizer is an aqueous Asteriscus graveolens extract that can stimulate detoxification systems in the skin and increases healthy cell survival and resistance to pollution.

IBR-Phyto(flu)ene is a platform of products based on phytoene and phytofluene, the colorless carotenoids, both as topical cosmetic actives and dietary products for beauty from within. The phytoene and phytofluene in the products can assist with skin protection against UVA & UVB, preventing oxidative damage via their anti-oxidant and anti-inflammatory capacity as well as their proven ability to repair skin imperfections.
More info: IBR, Email:; Website: