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Lubrizol's Cleansing, Hair Care and Skin Care Solutions


Visit stand 710 to learn about Pemulen EZ-4U polymeric emulsifier and more.

Visit Lubrizol (stand 710) to learn first-hand how the company helps formulators create products that perform at all levels and engage all the senses. For example, new Pemulen EZ-4U polymeric emulsifier, is an easy-to-use, fast dispersing ingredient that features four key benefits:

• Universal broad pH and oil compatibility, no HLB calculation required; wide variety of textures from a shiny, smooth cream to thin, sprayable lotion.
• Ultra-smooth with greater formulation flexibility through minimized structuring (cheese cake) over a wide pH range (4-9) leading to a smooth, appealing texture.
• Use levels as low as 0.05-0.4% to thicken and stabilize oil-in-water emulsions.
• Ultimate fresh and light sensory with quick-break effect and low residue.

Pemulen EZ-4U is also PEG-free and preservative-free, with low surface activity; a mild emulsion stabilizer suitable for sensitive skin applications.

More info: Lubrizol,